10 Techniques to Boost Blog Post Conversion Rates

1
10 Techniques to Boost Blog Post Conversion Rates
2
1. Create a slide-in CTA

• When you reach a certain point on a blog page,
  the slide-in CTA appears.
• This is the way to help your blog post readers
  convert on your blog posts.
• Heres an example from DSIM

3
2. Use a light box pop-up

• Lightbox popups are most commonly used for
  capturing email addresses.
• You either love them or tolerate them. But they
  are every effective

4
3. Implement call-to-action (CTA) in top bar

• These Top bars CTA appears very top of your page.
•  If you have an interesting offer, this is a
  great way to promote it without being too loud.
• Here is an example Jeff Bullas uses them on his
  blog-

5
4. Develop content upgrade

• A content upgrade is a lead magnet created
  definitely for a particular blog post or page.
• Get as innovative as you want with your content
  upgrades by using PDF blog post, video or audio
  recording or making cheat sheet and many more
  ways.

6
5. Put CTA box in the end of a blog post

•  A simple email subscription form will do the
  trick to increase your conversion rate.
• You can place CTA at end of your blog post to
  compel your readers to get subscribe to your
  blog.

7
6. Modify your design based on heat maps

• Heatmaps combine user interactions (touch/tap,
  swipes, pinches, and scroll) with your product.
• It will show you where your readers are spending
  most of their time on your site.

8
7. Increase your load speed

• Blog load speed can intensely impact your website
  ranking and conversion. It is an indirect factor.
• If your blog loads very slowly, youll definitely
  lose your readers before ever land on your page.

9
8. Publish blog posts at a different time

• If you want to get notice, pick an off-time to
  publish.
• By this, you can grab the attention of people
  when all the other online noise has settled.
• Youll have a great chance for conversion.

10
9. Nail readers in with content

• A recent post area at the bottom of your blog
  page is a great way to keep readers engaged.
• Use compelling headlines and images, so you could
  keep readers hooked for much longer time to your
  website.
• Again DSIM does a good job of this

11
10. Put Tweetables to increase social shares

• If you want to increase your social share
  conversions, it is required to make it easy for
  your readers to share your content.
• The Click to Tweet tool creates sharing easier
  than ever.
• Heres an example from CoSchedule

12
About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It also
  offers the best Digital Marketing course in
  Bangalore. 
• DSIM blog has been brought under the same. Its
  an effort to give readers the most up-to-date,
  reliable information, so that they can step up
  their marketing strategies.