An Introduction to Clickstream Analytics

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Clickstream Analytics

• An Introduction

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Introduction to Clickstream Analytics

• Clickstream is a sequence of events that is
  generated by clicks on a website. If visitors on
  a website interact with the content through
  clicks or touch gestures, these events or actions
  are captured by the browser. The analysis of
  these captured events is called Clickstream
  Analytics.
• With Clickstream Analytics, analysts can
  understand the browsing patterns, amount of time
  spent, popular sections of the website among
  other information.

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Variants of Clickstream Analytics
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What is Clickstream Analytics?

• Clickstream Analytics focuses on web traffic.
• Clickstream Analytics functions at a server
  level.
• Some metrics tracked by Clickstream Analytics are
  number of pages served, load time for pages, time
  spent, page popularity among others.

• Clickstream Analytics can be used in SaaS
  organizations that want to track conversion ratio
  from visitor to customer.
• It can also be used for blogs that want to offer
  personalized user experiences by analyzing
  browsing patterns.

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What is E-commerce Analytics?

• E-commerce analytics is not restricted to the
  analysis of only pages and visitors.
• E-commerce analytics analyzes products,
  categories, marketing channels, sales figures,
  and basket/cart analysis among others.
• The focus is on the customer and their
  likes/dislikes, the likelihood of purchase, and
  customers sentiments.

• E-commerce analytics can be used to monitor
  referral traffic, take action on social media
  campaigns, sell customer-relevant products
• E-commerce analytics is also important to analyze
  how customers are interacting with your website
• Targeted and relevant recommendations are
  important for e-commerce success.

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Clickstream Analytics With IQLECT

• Clickstream Analytics solutions offered on
  IQLECTs real-time analytics platform provides
  more impactful results and insights on your data.
  
• The Clickstream and E-commerce analytics
  solutions on the IQLECT platform are powered by
  superior Machine Learning and Predictive
  Analytics capabilities.