Digital Marketing Services

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The Most Important Social Media Marketing Trends
for 2018
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• There have been many modifications in the social
  media marketing trends. New technology comes to
  the market and features release on every social
  media network. 3.196 billion Global social media
  users in 2018, equaling 42 penetration. Source
  We Are Social
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• Marketers like you are regularly developing
  social media marketing with their core marketing
  techniques. So you have to update yourself on the
  latest social media marketing trends. Find out
  whats going to work for you in the future.
• Social Media the big space in todays world has
  developed extremely and we have seen some
  surprising trends in the past few years. We also
  saw that millions of people have installed
  Facebook application. Not only this, but also the
  spending on the social media has also increased.
  More and more brands are spending a huge amount
  of money on social media in order to grab
  attention.
• Well, this is not enough. We have seen some major
  trends happening that have left all of us wanting
  more. Given below are some of the major social
  media trends for the year 2018.

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• Facebook has gone fully mobile

• Few years ago, smartphones were a thing. Most of
  the work was happening on desktop. Over the
  years, we have seen the modification going on.

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• There has been a significant change from desktop
  to devices. As smartphone market is improving, we
  have also seen an improve in the number of users
  moving from desktop to mobile. Also, most of the
  customers of Facebook come from Asia- Pacific
  region, the region where mobile is one of the
  major sources of communication, and this has
  helped in the growth of Facebook as well.

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2. Video is in Trend
Another trend is the increasing trend towards
video. It has been rightly said that camera is
the new keyboard and the mobile screen has
replaced the desktop screen.
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• Mark Zuckerberg has said that he intends to
  transform Facebook into video first platform,
  which means that in the coming years, Facebook
  will turn into an all video program. Though,
  Facebook has also been in the news for copying
  some features of Snap chat, but according to
  marketers, text based content is still relevant
  and adapting the video based content will take
  time. It is because of this format only the art
  of storytelling has grown so big. According to a
  survey, this feature is being liked by the
  audience and they want brands to share more and
  more videos in story format and they also expect
  the content to be longer in duration.

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3. Millennials are not the only one online

• Originally, the only audience taking Facebook was
  the young lot. This has changed a lot over the
  years. We have seen that now Facebook is being
  consumed by older lot as well.

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• According to marketers, not only Facebook, but
  also Instagram and Snap chat are also expected to
  grow old at the same pace.
• 4. Internet user and social media user is one
  thing now

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• It is apparent that if you are using internet,
  you may be also an active user of social media.
• Till the year 2009, only 46 of adults used
  social media and by the year 2017, the number has
  reached 70. Social media has been growing
  significantly and the lines between a social
  media user and an internet user are getting
  blurred. This trend has helped the brands as
  their audience is becoming wide with each passing
  day. They are focusing on these customers and are
  trying to make more and more money out of them.

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5. Social media has become more and more
interactive in nature

• If the content is interactive in nature, it
  becomes easy for the brand to reach them as they
  also get feedback from them.

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• Till now, it was seen that only quizzes and tests
  were the only thing that was shared on social
  media.
• This year, we saw the trend changing and we saw
  more and more interactive content being shared on
  the internet. And the best way to do is in the
  form of videos and blog posts. This increases
  brand engagement as this kind of content has a
  lot of impact on the customers.

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