digital marketing PPT | importance of digital marketing

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Importance ofDigital Marketing
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What is Digital Marketing?

• Digital Marketing is marketing of products and
  servicing digital technologies, mainly on the
  internet, but also including mobile phones,
  display advertising and any other digital medium.
  
• In digital marketing, Social Media will help to
  gain website traffic and connect with those
  individuals which comes as an important part of
  our customer service and brand strategy.
  

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Digital marketing activities

• Search Engine Optimization (SEO)
• Search Engine Marketing(SEM)
• Campaign Marketing
• Content Automation
• E-commerce marketing
• Social Media Marketing
• Social Media Optimization
• E-mail direct marketing
• Display Advertising

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Importance of digital marketing

• 1. Affordable
• 2. Effective targeting of the
  
• Audience
• 3. The traceable results
• High ROI

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1. AFFORDable

• The first point is that digital marketing is very
  cheaper when compared to the other modes of
  marketing. Information going online about
  regarding your company or any product may not
  cost the company more than a cost of sending the
  same information via newspaper or digital
  advertising.

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2. Effective Targeting of audience

• When compared the digital marketing again with
  print marketing as there is always the chance of
  people being attracted to the digital media more.
  As the use of technology more in our daily life,
  there are always higher chances of more people
  watching an online AD than a print media
  advertisement.

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3.The traceable results

• Thanks to the technology it has made it very easy
  for the marketers to track and monitor their
  results online. The data can always be collected
  and the analysis of that data may help in data
  assessing and provide the valuable data for
  various queries of the user.

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4. BETTER ROI FOR YOUR INVESTMENT

• Being digital you have access to packages at
  different levels of costing hence you can pick up
  any one which suits your budget best. Even a
  small level of investment done in mode of email
  marketing has the potential to give the best
  results in terms of customers engagement. Using
  web analytics helps the business owner know
  whether your website is providing optimal ROI.

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