Get Enrolled In A Digital Marketing Institute In Delhi For A Lucrative Course!

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What is SEO?
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What is SEO?
Here we learn About

• Search Engine Basics
• How does Search Engine Works
• Webmaster Guidelines
• White-hat SEO techniques
• Penalty Google knows it all!
• Search Engine Updates
• Off Page Optimization
• On Page Optimization

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Search Engine Basics
By DMSN
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Search Engine Basics
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WEBMASTER GUIDELINES

• There are many guidelines on various things such
  as
• Guidelines on HTTP.
• Guidelines on quality of content .
• Guidelines on making your website mobile
  friendly.
• Guidelines on creating backlinks.

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SEO TECHNIQUES
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Black Hat vs White Hat SEO
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Why Has Google Penalized My Site?
There are many reasons. Lets see
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• Buying Backlinks
• Duplicate Content
• Keyword stuffed content
• Missing sitemap data
• Broken external links
• Hidden content
• Anchor text overuse
• Website timing out or down
• Rented links
• Using blog networks
• Overusing Meta keywords
• Slow speed
• Comment spam
• Robots.txt flaws
• Landing Pages
• Error Codes
• Poor Mobile Websites
• Over optimization
• Links to suspicious sites

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HOW TO DEAL WITHPENALTY?
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Every problem will require a slightly different
solution, but here are some things you can try.

• Add sitemap information
• Disavow troublesome links
• Get some links removed
• Edit content of your website
• Remove all duplicate content
• Request consideration
• Dont panic
• Wait it out ( Google takes time )

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On Page Optimization
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Off Page Optimization
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Quiz

• 1. What is SEO?
• A. Process of making a brand into publicity
• B. Process of getting traffic through paid forms
• C. helps in placement in Google first page
• D. process of getting paid and organic traffic
• 2. What does SEO Stand for?
• A. Search Engine Optimization
  B. Search Engine Optimizing
• C. Search Equity Otego
  D. Search Engine Options
• What do you mean by Good SEO
• A. Comes in Google
  B. Google do crawling and
  ranking
• C . Higher ranking in Google first page
  D. Link Building

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• 4. Meta Keyword is very important for SEO?
• A. TRUE
  B. FALSE
• 5.  What are the 3 main search engine marketing
  products?
• A.  PPC, business profile listing, banner ads
  B. SEO, paid results, email
  marketing
• C. Organic results, business profile listing,
  paid search D. Business profile
  listing, banner ads, paid results
• 6. How many months long is the SEO roadmap?
• A.  1 B.  3
  C. 6 D. 9
  E. 12
• Is Long Run SEO will be helpful
• True B.
  False
• How many techniques of SEO.?
• 2 B. 5 C. 3
  D. 1 E.
  None of these

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• 9. What are the primary components of on-page
  optimization?
• A. Title Tag
  B. H1 Tags
• C. Anchor Text
  D. All of the above
• 10. What are the primary components of off-page
  optimization?
• Article Submission B. Blog
  Submission C. Video Submission
• D. We 2.0 Sites E.
  Image alt attribute
• I. Only E II. All of the above
  III. Not defined IV. A, B, C
  only
• 11. Why we compare White hat SEO with Black Hat
  SEO?
• White hat seo is not better than black hat seo
• White hat seo is better than black hat seo
• White hat seo is for longer and black hat so if
  for shorter time
• White hat seo offers content quality while black
  hat seo is for quality purpose
• 12. Which URL is suitable or necessary for domain
  name?
• https//www.xyz.com
  B. www.xyz.com
• http//www.xvyz.com D.
  sttp//www.xyz.com

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Answers

1. D
2. B
3. C
4. A
5. C
6. B
7. A
8. C
9. D
10. III
11. C
12. A

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