Internet Marketing Service

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Connect Adlinks Limited
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Professor E. Jerome McCarthy, at the Michigan
State University in the early 1960s, suggested
that the Marketing contained 4 elements The Four
Ps ?Product ?Price ?Placement ?Promotion
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THE MARKETING ENVIORNMENT

• MICRO ENVIORNMENT
• A firm's micro-environment spans
• Customers/consumers
• Employees
• Suppliers
• MACRO ENVIORNMENT
• A common method of assessing a firm's
  macro-environment is via
• P- POLITICAL
• E- ECONOMIC
• S- SOCIAL
• T- TECHNOLOGICAL
• L- LEGAL
• E- ECOLOGICAL

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INERNET MARKETING
We define Internet marketing as a collaboration
of all Internet related marketing activities, it
actually includes everything right from search
engine marketing and optimization, to affiliate
marketing and banner advertising, email
newsletter marketing etc. This confirms that
online marketing is much more than just
promoting a website.
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COMPONENTS OF INTERNET MARKETING

• Display Advertising
• E-mail Marketing
• Affiliate Marketing

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DISPLAY ADVERTISING
? Display advertising is graphical advertising on
the World Wide Web that typically contains text,
logos, photographs or other images and appears
next to content on web pages in many forms,
including web banners, messenger applications,
email, etc.
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EMAIL MARKETING

• E-mail marketing is a form of direct
• marketing which uses electronic mail as a means
  of communicating commercial messages to an
  audience.
• Sending e-mails with the purpose of enhancing
  the relationship of a merchant with current.

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ADVANTAGES AND LIMITATIONS

• ADVANTAGES
• Compared to other media investments such as direct
  mail or
• printed newsletter, e-mail is less expensive.
• The delivery time for an e-mail message is short a
  s compared to a
• mailed advertisement.
• LIMITATIONS
• Many companies use e-mail marketing to send
  unsolicited bulk e-mail, also known as spam.
• It is frequently difficult for observers to
  distinguish between legitimate and spam e-mail
  messages.

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E-mail Marketing Software
E-mail Marketing Software refers to a computer
application which provides the ability to send
bulk e-mail to target audiences. FEATURES/
ADVANTAGE E-mail Marketing software provides
tracking functions such as how many people have
opened an email, how many emails bounced-back,
how many people visited the hyperlinks provided
in the marketing message, and how many people
actually purchased something as a result of the
email.
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AFFILIATE MARKETING

• Affiliate marketing is a business relationship
  with a merchant or other service provider who
  allows you to link to that business.
• When a visitor clicks on the link at your site
  and subsequently makes a purchase from the
  merchant, you receive a commission based on the
  amount of the sale.
• Parts of Affiliate Marketing-
• CPI (Cost Per Impression)
• Contextual Advertising
• Revenue Sharing

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Contact Us
Connect Adlinks Limited Global Gateway 8, Rue de
la Perle, Providence, Mahe, Seychelles Reg. No
192591 Email support_at_connectadlinks.com ph
60125485489 Hong Kong 804 8F Boss Commercial
Centre, 28 Ferry Street, Yau Ma Tei, Kowloon,
Hong kong Malaysia Connect Ads Link (M) Sdn.
Bhd Suites C-08-05, Level 08, Block C Sky Park
One City, Jalan USJ 25/1 47650