How To Raise Brand Awareness In 5 Easy Steps

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• The Big One
• Social Media Marketing

Social media marketing has to be top of the list
when writing about brand awareness. In 2018, it
might be slightly obvious to point out that
social media is important, but here goes where
do most people spend a huge chunk of their time
on a daily basis? Thats right Twitter,
Facebook, Instagram, etc. So, in terms of
creating brand awareness, it makes sense to go
where your consumer is.
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2. There Is Safety In Numbers
The best business partner is one that targets a
similar customer, but which doesnt compete
directly with you. In the digital world, guest
posting is a good example of cooperative brand
awareness generation. Guest posting, or guest
blogging, essentially means posting your content
on another site. You give the host site free
content, and in return, you receive backlinks
that can help boost search engine rankings, along
with tapping into the host sites established
audience. If you and the host blog are similar
sized brands, you can offer the service in
return. This way you can grow together.
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3. Get Offline Venture Into The Real World
We spend a lot of our time online nowadays, but
theres no substitute for the recognition
generated by real life experiences. Especially
nowadays, advertising in old media forms can be
eye catching. If youre a small business, local
advertising can be especially worth it and is
surprising affordable. Throwing a party is
another great way to build brand awareness in the
real world.
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4. Think About PR
Public relations work is the purest form of brand
creation. Whilst marketing can be principally
about generating revenue, PR is always about
branding. Managing how the public perceive you
can be a fine art, especially for large corporate
entities. But PR is also useful when thinking
about building brand awareness. Press coverage is
great because it is essentially free advertising
with a wide circulation.
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5. Pay For It
Theres one more important step in creating brand
awareness. That is, considering old school paid
advertising. Leveraging social media can be a
great way to generate brand awareness for free,
but every social media platform also offers
opportunities for companies to spend money. Paid
ads neednt break the bank either. With the
advent of social media, even tiny businesses can
afford an ad budget. With advances in big data
and AI, behavioral marketing has become prevalent
and advertising is now scarily targeted at the
individual level.
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