Maxmind Geoip2 MMDB plugin

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Maxmind GeoIP2 MMDB plugin to enhance
your business
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• MaxMind GeoIP2 helps to identify the location
  and other characteristics of internet users for a
  wide range of applications which includes content
  personalization, fraud detection, targeting,
  traffic analysis, compliance, geo-targeting, and
  digital rights management.

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• Around 5000 business worldwide uses GeoIP2
  intelligence, MaxMind is a leading OEM provider
  of IP intelligence data to companies who use it
  to create value-added services.
• In the digital world, data is considered to be
  the greatest asset of any companys success. You
  need to gain deep insights into online behaviors.
  
• GeoIP2 go beyond geolocation to true IP
  intelligence. They feature more contextual data
  on national, local and international traffic and
  uncover the actionable intelligence for a wide
  range of business uses.

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• What it does is, relevant ads will be delivered
  to the specific audiences, permitting or
  restricting the access to your services,
  identifying the suspicious activities which are
  hidden in the traffic.

What is GeoIP? GeoIP refers as a method of
locating a computer terminals geographic
location by identifying the terminals IP
address. Even though GeoIP pinpoint a terminals
location to a city, it requires the use of a
GeoIP database as well as an understanding of
APIs in order to implement that correctly.
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Applications

• The most prevalent application of GeoIP involves
  geo-targeting which determines the computers
  location in order to tailor the content
  specifically for that location. Geo-targeting is
  most often used for
• Targeted advertising
• Statistical research
• Spam prevention
• Restricting the access based on location

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• For instance, you have stores in multiple
  states across the country as well as an online
  presence.
• To increase your reach, you need to put a lot
  of resources into studying the target customer
  you need to ensure your inventory is tailored to
  what they are interested in purchasing and that
  their experience with the brand meets
  expectations.
• When you run an online business, you need the
  visibility into where your online shoppers been
  located so that you can able to attract new
  customers, personalizing the shopping experience
  with your brand, leverage the analytics to manage
  the inventory levels, mitigating the attacks on
  your sites or applications.

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Geo-targeting enhanced with Maxmind GeoIP2 MMDB
plugin

• The recent Gen-Z and millennials are
  specifically used for location-based marketing
  which prefers relevant updates on their mobile
  devices in a particular location or when they
  search for something on their devices.
• Contextual updates based on location or
  preferences create a personalized experience for
  mobile device users by interpreting their needs
  and suggest it before they spew it out. 

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• As people expect better-personalized ad
  experience, publishers and advertisers are
  expected to use geolocation software to stay
  ahead of the competition.
• With the increase in popularity, web publishers
  and social media platforms like Instagram,
  Facebook, and few others have started to provide
  the effective and the efficient ways to target
  specific audiences based on the geographic
  parameters.
• With the demographic factors and niche
  interests, we can define the customer personas.
  The geo-targeting technique is highly beneficial
  to regional businesses, especially for retail
  shops, restaurants and service providers.

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How Maxmind GeoIP2 MMDB plugin used for revive ad
server

• This ultimate plugin is offered
  by Reviveadservermod, which is used to deliver
  the advertisement in the targeted countries,
  city, state, postal code, latitude and longitude.
• By using this plugin, the advertiser can
  maximize the cost of advertising and also
  increase the click-through rate since the
  audience is more relevant to the specific
  location.

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• By using this plugin, the advertiser can
  maximize the cost of advertising and also
  increase the click-through rate since the
  audience is more relevant to the specific
  location.
• In default, revive adserver supports Maxmind
  GeoIP database with (.dat extension).
• While installing this plugin, you could acquire
  the geo data from Maxmind GeoIP2 (MMDB).
• Audience engagement and the customer experience
  can be enhanced with the behavioral data which
  have been gathered based on the Past preferences
  of the customer.

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• When applying the geography as a filter to this
  data, it amplifies the targeting potential and
  helps for effective ad campaigns.
• The very important thing to be considered is,
  whether we get the desired results or not.
• The smart location oriented ad campaign would
  establish a perfect relation between the
  customers and brands.

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The significance of Maxmind GeoIP2 MMDB
plugin Domestic audiences can be targeted who
falls under a defined geofence. Ability to
choose the desired geographic location in order
to run the ad campaigns. We can get the optimum
Return on Investment for your ad campaign.? It
can be easily integrated with the revive adserver.
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