Ways to increase Mobile Conversion Rate and Improve your ROI

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Ways To
Increase Mobile Conversion Rate and Improve Your
ROI
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Mobile Technologies

• With the ongoing emergence of digital
  technology, mobile is one such device which is
  used by billions of people. Arrival of mobile
  technologies has changed the landscape of
  marketing. With more people using mobile devices
  than desktops, it is essential for businesses to
  future-proof their strategy by boosting those
  media conversation rates effectively.
• However, according to studies, despite this vast
  growth in mobile users, businesses and marketers
  are still not able to make the most of mobile
  content as compared to that of desktops. If your
  mobile conversion rate is continuously lagging,
  then you are at a higher risk to lose large
  number of your visitors.
• There are some super effective ways that help you
  boost your mobile conversion rate and expand
  overall ROI for your business.

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CONSISTENCY

• Consistent actions create consistent results.
  Moreover, being consistent is a fundamental in
  marketing world. Visitors except something new
  from the businesses every week.
• This is the reason, companies emphasise on making
  regular scheduled offers that help customers to
  anticipate and engage. Right offers sent at right
  time on systematic basis helps to improve mobile
  conversion rate.

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PERSONALISATION

• Targeting content based on customers behaviour
  and other related factors is another effective
  way to boost conversion rate. It has been seen
  that mobile conversion rates are higher when the
  user experience is modified to individual needs.
• Create an experience that is engaging,
  interactive as well as personalised to the
  customers individual needs and watch the
  conversions growing.
• Personalisation can be based on a wide range of
  variables including users history, location,
  device used, visitors frequency, search
  preferences, buying behaviours, demographic and
  psychographic factors etc.

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ENGAGEMENT

• Mobile marketing and social media marketing are
  two terms that are very much in sync with each
  other. 80 of mobile users access social
  networking sites such as Facebook, Instagram,
  Twitter from their mobile devices.
• Therefore, conversion raise comes from campaigns
  that integrate with social media strategy. To
  gain the benefit of higher rate of conversion
  from mobiles, encourage followers to engage with
  your mobile campaigns.

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EMBED

• QR codes, NFC tags, smart images, IoT are few
  embedded technologies available to marketers.
  Instead of taking advantage of such technologies,
  marketers are avoiding these technologies due to
  the fear of complexity or just lack of knowledge.
• Whereas, adopting the know-hows can surely
  increase mobile conversion rate in an effective
  manner.

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SPEED AND PERFORMANCE

• A recent study claims, 3 out of 4 mobile websites
  take 10 seconds or more to load. Moreover, 53
  users prefer to leave the website if the loading
  time is more than 3 seconds. This is the reason
  website speed performance matters when it comes
  to optimising conversions.
• To increase mobile website performance, make
  sure to reduce the number of server requests,
  image size and prioritise your elements that need
  to be displayed before others.
• Doing so, can improve your mobile performance and
  helps you provide a better user experience.

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NAVIGATION

• If you fail to navigate your audiences to the
  right place, probability is you will lose them
  forever. By overlooking navigation aspect of your
  mobile website, you are indirectly emphasising
  your customer to leave your website.
• Incorrect service/product navigation annoys the
  users. Make your CTA button prominent and write
  apt product descriptions that generate higher
  readability and eventually increase the
  conversion rate.

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