The Importance of a good domain name

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The Importance of a Good Domain Name
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Domain names are very important for businesses,
blogs or for any website. It should align with
the overall goal of your website or something you
personally like. If you are just starting a new
business then you have to think of a business
name that will have a related domain name
also. A domain name is a websites address and
websites are known as web properties. Sometimes a
short and memorable domain is all it takes to
make a business successful or unsuccessful.
Sometimes new businesses try to cut costs by
purchasing a generic domain or renting a domain
name. That will not help you in todays time. It
is important to invest in something which is the
foundation of your online presence.
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Every domain which is a website address actually
translates to a set of numbers called an IP
address. Since remembering IP address of even one
website is difficult, that is why domain names
are used, to assign a unique address to every
website on the Internet. A high-value domain
name is short (5 to 10 characters), descriptive
and very easy to remember. If your goal is to
survive in whichever field you are, the domain
name can impact a lot and can increase or
decrease your odds of success to a great level. A
domain name matching with your business name adds
credibility to the business and make the business
look professional also.
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There are hundreds of factors which contributes
to a business success but a good domain name is
definitely one factor which played its role in
every business. The domain name helps in
building the brand also. If you have a domain
name same as your business name, it reinforces
your brand, making it very easier for your
customers to remember your brand and return to
you easily through your website. Your customers
can return to your website just by entering your
business name in their search bars if you have a
matching domain name.
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A Good Domain is.

• Which can be easily remembered by anyone.
• Is fluent and is not something which most people
  cannot even pronounce with ease.
• Is not related to any other business of your
  space and is unique.
• Is easily brandable.
• Which can help visitors to identify your brand
  and connect with your overall business idea.
• If it can be related to your business then that
  is very good for long-term success.
• And has a very few or preferably zero Google
  search results.

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It is not always possible to get a domain name
following all of the above-mentioned points but
you should try to follow as many points as you
can. Some businesses have used their weird domain
names as a strength but not everyone can do the
same. So many domains are registered every day
and have been for the last 20 years that all the
generic and predictable domain names are already
registered the long time ago. And whatever domain
name you choose, the probability of availability
of that is also not very high. So, you will have
two options then, either find a good domain name
with all the required characteristics and that is
available also or buy a premium one. That is why
some businesses spend hundreds and even thousands
of dollars just to purchase a domain of their
choice because they know that a great domain name
that will work can do wonders for any brand and
is something in which investment can be done with
very high ROI (return on investment). Also,
there are many other ways of marketing also for
both online and offline channels such as
newspapers, TV ads, online ads etc. but these
works only till you pay for them. As soon as you
stop paying for an advertisement, it stops and if
you are getting 100 customers from an
advertisement, you will lose those also. But
investment in a good domain name is only one time
and you can leverage that for as long as you
want.
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Two important points of Domains
Very important points For Domain name - 1.
Domain as a brand If you have a business or if
you working online/offline, always try to set up
a domain name that can be used as a brand name
also. For example, Walmart is a domain name but
it is the brand name also. Short, sweet and
memorable. 2. Domain as a brand with keywords
If your brand is about cars and if you can choose
a domain name having the keyword as well then in
the long term it can benefit you a lot. Although
this doesnt have much weight nowadays still, if
you can do something to improve your overall
brand then you should definitely do it.
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If you are only looking for short-term profits
with your domain then having an exact match
keyword domain can help also. But it is strictly
not recommended for businesses and website owners
having long-term goals. The bottom line is that
domain names are very important for businesses in
building awareness, reputation and a customer
base. A good domain can help a business a lot in
the long run and if you get a domain name of your
choice then dont forget to renew it on a regular
basis else you can lose it and that can destroy
your business, brand, and everything very easily.
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