10 steps to the perfect social media marketing strategy

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10 steps to the perfect social media marketing
strategy
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1 Define your mission

• Before you can work on your overarching plan of
  action, you first have to define what exactly it
  is that you want to get out of your social media
  strategy

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2 Outline your goals

• Your goals should outline exactly how you plan to
  complete your defined mission.
• Start by listing the steps that you need to take
  in order to achieve your mission. Youll need
  three or four steps that are SMART specific,
  measurable, achievable, realistic and
  time-sensitive.

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3 Consider your target audience

• So, now you know exactly what you want to achieve
  and how youre planning to achieve it. The next
  step is figuring out exactly who you want to
  reach.
• A simple way to identify your audience is to
  create basic buyer personas. These are fictional
  characters that have the same traits as your
  typical clients.

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4 Identify your competitors

• At this point, you have a pretty clear
  understanding of what it is that you want to
  achieve, how youre going to do it and who youre
  aiming your marketing at. Now youll need to
  consider all the other brands that have similar
  offerings and ensure you stand out.

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5 Find the right social platforms for you

• Not all social media platforms serve the same
  purpose, and they arent all the right fit for
  every brand. Youll need to think about the
  platforms that your target audience, set out in
  your buyer personas, are using.
• List the social media platforms that you want to
  use for your social media marketing. Then look at
  the analytics and audience insights on each
  platform to see which ones your target market
  prefers.

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6 Think about the type of content youll be
posting
Once you have identified the social media
platforms you want to use, youll need to ensure
you produce content that suits the platform.
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7 Measure your performance
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8 Research the tools you can use
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9 Assign team roles
Make a list of the people responsible for various
tasks related to your social media strategy.
Consider who will be responsible for creating the
content, posting updates and measuring the
performance of your social media activities.
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10 Revise your strategy
Your final step is to ensure that your social
media strategy is working out as planned. Check
your goals against your mission did you achieve
what you wanted to?
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