4 Key Performing Indicators to Measure Brand Awareness

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4 KEY PERFORMING INDICATORS TO MEASURE BRAND
AWARENESS
NEWTON CONSULTING
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CONDUCT TARGETED SURVEYS
Go straight to the source - the potential
customers in your target market and ask them
about your brand through a well-constructed
survey. It is effective in terms of understanding
how good your brand awareness campaigns are
performing in the market.
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TRACK WEBSITE TRAFFIC
Tracking the website traffic is the easiest way
to measure the effectiveness of your brand
awareness campaigns. If your website traffic
numbers are going up, it means people know about
your brand and your brand awareness is rising.
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SOCIAL MEDIA MONITORING TOOLS
Social media tools help you to track and manage
your different social media profiles. They also
enable you to monitor what people say about your
brand and further help you in gauging the
effectiveness of your brand awareness campaign.
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MONITOR MEDIA COVERAGE
It is another effective medium to track your
organizations brand awareness. You can track
feature articles, media stories, podcasts, etc.
to measure the amount of traction your brand is
getting.
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ABOUT US
Newton Consulting India is the subsidiary of
Newton Consulting Group Inc. with its HQ in New
York, USA. We are amongst the best branding
agencies in India. Our services include Business
Consulting, Product Development, Creative
Designing and Digital Media Marketing. If you are
looking for a branding agency then call us at
011- 40045910 or visit our website
http//www.newton.co.in/