Best digital marketing classes in Pune - Learn SEO, SMO, Google Ads, SMM

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Search Engine Optimization
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Keypoints

• What is SEO?
• Types of SEO
• Search Engine Basics
• On Page SEO
• Important Terms
• Off Page SEO
• SEO Concepts Or Terminologies
• Black Hat SEO Techniques
• Google Algorithms

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What is SEO ? 

• SEARCH ENGINE OPTIMIZATION is the
  process of improving the visibility of a
  website on organic (Natural or free) search
  engine result pages.
• Basic Terms 1) Domain
• 2) Extensions
• 3) Hosting

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Types of SEO

• Black Hat SEO

• Grey Hat SEO

• White Hat SEO

• ON Page SEO

• OFF Page SEO

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Search Engine Basics 

• Search Engine A program that searches for an
  items in a database that corresponds to keywords
  or characters specified by the user.
• Important Processes in Search Engine
• 1) Indexing
• 2) Crawler
• 3) Crawling

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On Page SEO

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Important terms

• 404 Error or Page Not Found Error
• Canonical Tag
• Redirection 1) 301 redirection
• 2) 302
  redirection

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OFF PAGE SEO

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• Search Engine Submission Entireweb ,
  gigablast , exactseek
• Directory Submission fivestarscenter ,
  Directorycave , justdirectory
• Free Classified Submission OLX , Quicker ,
  Indiamart
• Image Submission Pinterest , Photo bucket ,
  Tumbler
• Social Bookmarking Submission Tumbler ,
  Instapaper , Redit
• Documentary Submission PPT / PDF / VIDEO -
  issuu , sendspace , filecloud
• Article Submission - articlesfactory ,
  openarticles , insertarticles
• Guest Posting - Edugorilla , search engine land
  , travel blog
•  

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SEO concepts or Terminologies

• Bounce Rate
• Keyword Density
• Google Sand Box Effect
• Google Penalty
• Domain Authority ( DA )
• Page Authority ( PA )
• Inbound Links
• Outbound Links
• Link Building
• Do Follow Links

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Black hat seo techniques

• Irrelevant Keywords
• Keywords Stuffing
• Tiny Text , Hidden Text Hidden Links
• Cloaking
• Duplicate Content or Mirror Site
• Blog Spam or Comment Spam
• Link Farm
• Doorway Pages

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Google ALgorithm

• Google Panda

• Google Penguine

• Google Humming Birds

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• Google Mobile Friendly Update

• Google Exact Match Domain ( EMD )

• Google Pigeon

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Contact us

• Victorious Digital
•  Office No 310, 3rd Floor, Above Panchali
  Hotel, JM Road, Shivaji Nagar, Pune
•  9545022110 / 9579932978
•  victoriousdigital2015_at_gmail.com
• https//www.victoriousdigital.in/

https//www.victoriousdigital.in/
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Thank you
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