Flashy vs Usable: Discerning Trends in Analytics that are Business Ready

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Flashy vs Usable Discerning Trends in Analytics
that are Business Ready
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• Todays business owners need
• artificial intelligence (AI), embedded
  analytics, and natural language processing to
  analyze trends and be prepared for the future.
  Call Sumo provides all three.

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AI has surpassed big data

• AI, which consists of deep learning and machine
  learning, is now more relevant than big data.
  However, we dont recommend that businesses seek
  to replace manual analytical tasks performed by
  humans with AI.

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• A more suitable acronym for AI is assistive
  intelligence. In this scenario, the
• skills of a human analyst are complemented by
  machine learning algorithms and advanced
  analytics capabilities embedded into a program.
  These smart capabilities help organizations
  prepare and integrate data as well as detect
  correlations and patterns.

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Accessibility of analytics improved by natural
interactions

• Business professionals often confuse Natural
  Language Generation (NLG) and Natural Language
  Processing (NLP). Its true that both provide
  natural interactions within an analytics
  platform. However, NLG is more useful in finding
  insights while NLP asks the questions.

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• Most people recognize NLP in programs such as
  Siri and Alexa. Vendors are currently adding
  similar functionality to their products to take
  advantage of the popularity of this trend. They
  also hope to reach business users who typically
  find this platform less intimidating. While not
  yet mainstream, NLP grows more popular by the
  year.

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• It has only been in recent years that people
  have incorporated NLG into their analytical
  tools. It produces such things as text-based
  summaries of events automatically. The goal is to
  make NLG technology more available to mainstream
  consumers. Analytics vendors have recently formed
  partnerships with NLG vendors to benefit from
  their expertise and add a new dimension to the
  visualization of data. While this partnership is
  still new, it is quickly gaining awareness among
  business leaders.

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Actionable insights made possible with embedded
analytics

• Analytics become truly valuable when they can
  assist business professionals in making decisions
  for a better outcome. Embedding analytics into
  systems and applications that decision-makers
  already use makes it possible for them to act
  right away.

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• Business users who previously couldnt be
  reached through traditional means are able to
  quickly decipher the analytics available on Call
  Sumos platform. Your organization can even offer
  similar capabilities to its partners, suppliers,
  and customers to increase monetization
  opportunities and competitiveness.

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• A new era in business leadership is here. It
  involves using data analysis as the primary
  foundation for every business decision. The
  earlier your organization adopts analytics, the
  more of an edge you have on your competition.
  Those with technical abilities who are willing to
  embrace change should find themselves ahead of
  the game. Call Sumo would love to help you reach
  that point.