10 Advantages of local SEO

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TABLE OF CONTENT

1. HOME
2. Local customers are turning to the internet to
   find a product or service near them
3. Highly targeted and timely
4. Highest conversion rate
5. Mobile internet is ever expanding
6. Good ROI
7. Leave your competitors behind Only 44 of
   business have claimed their listing
8. It is absolutely free
9. Print media is falling
10. 85 trust online reviews on par with personal
    recommendations
11. Voice-based searches are most often used for
    local searches

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10 Major benefits you can get by doing local SEO
in a correct way.

• This article is a useful read for anyone who owns
  an enterprise or looking to start or improve the
  listing of his Google My business page. Several
  advantages of local SEO are discussed in a simple
  manner in this blog post. We have come up with an
  exhaustive list of 10 advantages of local SEO for
  your business.

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1. Local customers are turning to the internet to
find a product or service near them

• The first face of your business is no longer your
  showroom, but it is now the online listing of
  your business! Even before knowing your brand
  name or store location, he would first get to
  know about your enterprise through your local
  listing. A properly maintained online listing
  would ensure that you would be visible to people
  who are searching for a service like yours in
  your business locality at the exact time when
  they are looking for the same. This unique
  advantage of local SEO would translate into more
  visitors for your listing/website. Depending on
  the content/value addition or the solutions you
  offer, the click-through rate can improve too.
  Better click-through rates would, in turn, result
  in business inquiries which would finally lead to
  an actual

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2. Highly targeted and timely

• Be visible at the right place at the right time
  by leveraging your optimized local listing. This
  feature is the biggest advantage of local SEO.
  When your business listing is featured in the
  first page of Google search page, then your
  business gains a lot of visibility among your
  target audience. The unique advantage of using
  digital marketing is that you can narrow down
  your marketing efforts just for your target
  audience instead of dissipating message on
  broadcasting media. The timing at which an
  advertisement or link is shown up is precisely
  the timing at which a user is looking for a
  product or service like yours.

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3. Highest conversion rate

• The timing at which the ad or listing about your
  business is displayed is the key to ensuring good
  conversion As the online marketing is completely
  driven by user-generated searches, you can be
  sure that your ad or listing is being pitched
  into someone who is looking for the same or at
  least searching for something related to the
  same. This is a big advantage of local SEO, and
  this feature aids a lot in improving your
  conversion rate (visitors to customers).

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4. Mobile internet is ever expanding

• The click through and conversion rate of mobile
  searches are significantly more than that of
  desktops. With the penetration of smartphones
  into tier two cities, mobile searches are playing
  a decisive role in lead generation. Google
  accounts to about 80 percent of searches online,
  and according to an official statement by the
  search engine giant, more than 50 percent of
  Google searches are now done through smartphones.
  Advantages of local SEO can be exploited to the
  fullest by optimizing your local listing.

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5. Good ROI

• Local SEO has an irrefutable record of yielding
  good Return On Investment ( ROI), irrespective of
  the nature or size of business. From a financial
  perspective, this advantage of local SEO makes it
  the clear winner when it is compared to
  traditional marketing channels.

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6. Leave your competitors behind Only 44 of
business have claimed their listing

• Claiming your listing and maintaining the same
  would ensure ownership and management of your
  digital presence. This is the first and foremost
  step in optimizing your local listing. It is
  absolutely necessary to verify your Google
  listing to control what is being written online
  about your enterprise. Although it is pretty
  simple ( You need to just apply for a Google
  postcard), a whopping 44 of businesses have not
  claimed their listing. A simple task like
  claiming your listing will let your enterprise
  enjoy the various advantages of local SEO.

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7. It is absolutely free

• As of now, the Google listing is absolutely free,
  and it would continue to be so in the near
  future. Looking at the advantage that Google
  brings to your enterprise, it is surprising that
  it is still free. It is now up to you to get the
  maximum out of it. Affordability is a big
  advantage of local SEO.

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8. Print media is falling

• Gone are the days when you would feel that
  advertising in local newspapers would ensure more
  footfalls. There are more effective, smarter,
  inexpensive ways of marketing! With the advent of
  social media and the penetration of smartphones
  into tier 2 cities, internet marketing is the new
  way of effective promotion. This advantage of
  local SEO has to be made use of by keeping your
  local listing updated.

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9. 85 trust online reviews on par with personal
recommendations

• An interesting, as well as good news for the
  businesses, is that reviews from unknown people
  online are trusted by around 85 of the
  population which speaks volumes about the
  importance of review As netizens are trusting
  their counterparts more and more, managing
  reviews has become all the more important. To tap
  into the advantages of local SEO, you need to
  find ways to get more positive reviews and avoid
  the negative ones.

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10. Voice-based searches are most often used for
local searches

• Voice based searches are more often done with a
  local intent to it, and local SEO is gaining more
  value due to the same. As most voice-based
  searches have a local objective behind, you need
  to get the listing of your enterprise optimized
  and exploit this advantage. Voice search is
  relatively new and the digital world is yet to
  realize how it adds an extra zing to the many
  advantages of local SEO.

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• In a nutshell, doing local SEO for your
  enterprise or getting it done through a digital
  marketing agency is a clever and profitable
  exercise. Do you agree? Leave your comments below.

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THANK YOU