10 Tips For Small Business Owners To Master Facebook Marketing

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10 Tips For Small Business Owners To Master
Facebook Marketing
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Here are the top 10 Facebook marketing tips for
small businesses in Malaysia to help you increase
visibility, boost sales and improve your overall
branding strategy. Malaysians are addicted to
Facebook, and thats a fact. If you are a
business owner, you should be leveraging Facebook
marketing as much as possible to increase brand
visibility and improve sales revenue. As
Facebook is constantly evolving, it can be tricky
for small business owners in Malaysia to know
where to start. Thats why this article is all
about! You will find the top Facebook marketing
tips for small business in Malaysia so that you
can start promoting your products and services to
a wider set of audience. And if you want to get
more free Facebook tips (or social media tips)
delivered directly to you weekly, click here to
sign up for our newsletter. Our newsletter goes
out every Monday at 9 am!
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1. Create a Facebook Business Page to promote
your business (for free)
Alright, you may know about this (or maybe not),
but you should always have a Facebook Business
Page. Facebook has over 1 billion users, and
your potential customers are using the social
media platform. Plus, having a business page is
one of the best free ways when it comes to
Facebook marketing. Click here to find the
complete tutorial on creating a Facebook Business
Page.
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2. Be descriptive as possible for your Facebook
Business Page
Are you portraying the right information to the
visitors who are visiting your Facebook Page. As
a matter of fact, most of the business owners are
guilty of not spending enough time and putting
effort into writing the descriptions. Your
visitors will only spend around 15 seconds on
your Facebook Page. So, make sure they can find
the right information and always use Call To
Actions (CTA) to encourage them to contact you.
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3. Facebook cover photos (dos and donts)

• Do you know that Facebook cover photo is insanely
  important (and overly overlooked).
• Here are some tips to have great Facebook cover
  photos
• Facebook cover photo size is 828 px wide by 315
  px on desktop
• 640 px wide by 360 px tall on mobile
• Keep the image simple with clear focal point
• Always align-right the objects in your cover
  photo (since profile picture is on the left)
• Keep mobile users in mind
• Dont hide content behind your profile picture
  (its annoying)
• Dont put important content on the bottom of your
  photo
• Avoid using images from Google search

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4. Engaging Facebook posts and content
Your fans will only engage with your content if
they find the content engaging. With the amount
of content we are bombarded with on a daily
basis, we should only share content that
matters most to your audience. In this case,
make sure that you are sharing highly actionable
tips and tricks. More importantly, you should
always do weekly analytics on the type of content
that gets you the most attention from the fans.
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5. Use various forms of media to boost your
Facebook Page
Instead of sharing a wall of text, why dont
reduce the text and replace with engaging
media. Human processes images faster than words.
Therefore, you should always integrate
different images, audio, and video into your
overall Facebook marketing strategy.
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6. Using Facebook apps to ease your marketing task

• Do you know that using Facebook apps are
  extremely important especially for small
  businesses?
• For starters, the usage of Facebook apps will
  help to ease your burden in marketing. At
  Marketing Lancers, we are using Aweber as our
  email marketing solution, and instead of coding
  it manually on our Facebook Page, we
  use Aweber app to integrate with our Facebook
  Page.
• The results? The entire integration takes us a
  mere 10 seconds to complete.
• There are many other Facebook apps that you can
  use such as
• LeadPages
• Wishpond
• MailChimp
• Social RSS
• Post Planner
• IFTTT
• Shopify

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7. Boost your reach using Facebook ads
Facebook ads are best when you want to reach a
specific audience within a short period, or when
you want to boost visibility 100x more than your
competitors. Facebook advertisement can be
time-consuming and if you need a guide for
that, fill up this form, and well be happy to
send over a guide on the Facebook
advertisement. Small business should invest at
least 100 a month on Facebook marketing to boost
their visibility and sales.
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8. Make it easy for others to find you on Facebook
One of the most powerful Facebook marketing tips
for small business in Malaysia is to make it easy
for others to locate you. This is extremely
important especially when you are running a brick
and mortar business. Do you know that we often
use Facebook to search for businesses instead of
using Google? Several simple setups you can do on
your Facebook Page to be more visible
are Provide opening hours Sharing the location
of your business Providing reachable contact us
details Arranging the tabs on Facebook Page (and
align the most relevant one first)
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9. Social media marketing isnt just for promotion
Facebook is a powerful social media platform and
businesses can go fairly wrong when they use
Facebook solely for marketing purposes. An
important Facebook marketing tips for small
business in Malaysia is infused fun and business
under one roof. At the same time, dont use
Facebook marketing entirely about your business.
Instead, use Facebook posts (or advertisements)
to solve the challenges your fans are
facing. This means that business owners should
always come up with a content marketing strategy
that provides valuable knowledge to your
audience, while avoid being overly
promotional. As Facebook users ourselves, we
hate seeing too many self-promotional materials
and we often dig in for informative posts instead!
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10. Dont be afraid to try on something new

• At Marketing Lancers, we are often asked to give
  actionable Facebook marketing tips for small
  business in Malaysia. Our message is always the
  same, Dont be afraid to try on something new.
• As business owners and entrepreneurs, you should
  always try to think out of the box and head to
  uncharted waters.
• Here are some examples of trying something new on
  Facebook
• Taking videos of your team member at work
• Trying out the mannequin challenge
• Taking photos of your workplace
• Taking photos of smiling customers
• Running contests
• Organize giveaways
• At the end of the day, you want to project fun
  and yet informative information which your fans
  are going to appreciate it.

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Which is your favorite Facebook marketing tips
for small business in Malaysia?

• I hope you enjoyed the Facebook marketing tips
  for small business in Malaysia that are
• shared in this article. Tell us what you think,
  which is your favorite Facebook marketing
• tips and we would appreciate if you will share
  the information with your friends!

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Article Resource

• https//marketinglancers.com/facebook-marketing-ti
  ps-small-business-malaysia/