A PRO Marketing Checklist for Jewellery e-Commerce Store

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A PRO Marketing Checklist for Jewellery
e-Commerce Store
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• Despite everyday changes in search engine
  rankings and search algos, there are some PRO
  techniques you can use to optimise and promote
  your jewellery website.
• Some basic techniques (rules) like fast loading
  time and mobile friendliness are used by search
  engines to quickly judge your website for user
  experience. In addition, most of the SEO efforts
  take months of constant practice to rank your
  jewellery website on top of search results.

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• However, using some smart marketing and
  optimization techniques for your jewellery store
  can help you obtain the desired results quickly.
• Here is a marketing and SEO checklist to bring
  more traffic and customers to your online
  jewellery store

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Use SEO for Jewellry Website

• According to research, 46 of consumers like to
  find products a search engine such as Google or
  Yahoo. Thats why it is critically important to
  make your jewellery website follow the guidelines
  of the search engine to be found by the
  consumers. You are advised to hire
• SEO experts to help your website rank on the top
  of search results.

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Add Jewellery Product Videos and Images

• This is the trick guys! About 90 of customers
  admit that useful product videos and images
  actually help them when it comes purchasing a
  product online.
• Unlike purchasing jewellery from a physical
  jewellery store, customers dont get to touch or
  try the product they need to buy.

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• This is where videos come in handy! Consider
  adding videos that showcase the details of
  jewellery and illustrates how it will look on
  you.
• While taking jewellery photos, make sure you set
  the focus on right product features so that user
  make a quick decision of purchasing the product.

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Display Exact Price Availability

• Consumers hate hidden costs, dont they? Make
  sure you set up the product cost by adding up all
  the necessary costs and make the extra fees
  display clearly to avoid confusion.

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• Also, make sure you clearly mention if a product
  is out of stock because there is nothing more
  disappointing than waiting for an order that will
  never arrive. These two key factors will not add
  to your search engine ranking, but help you build
  a customer base who will keep coming back to your
  for their jewellery -buying needs.

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Hire Specialised SMM Experts for Jewellery Stores

• Social media platforms like Pinterest, Facebook,
  and Instagram have a lot of opportunities for
  jewellery stores to showcase their products.
  Using social media platforms will not just help
  you earn backlinks but increase your brand
  awareness among a huge number of audiences.

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• You can also add social sharing button to your
  website to increase user engagement and
  attraction. Unlike local stores, e-commerce
  websites have a better opportunity to reach a
  higher number of audiences. Thats why it is
  suggested to hire professional
• social media marketing services to promote your
  business/website on all top social media
  platforms.

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Dont Forget to Add Featured Jewellery Products

• Make sure you reserve some space for your main
  products on your landing pages. You can use this
  space to display the products on sale or low in
  stock. The purpose of this space is to quickly
  grab the attention of the website visitor and get
  some quick sales. Moreover, the featured products
  also tell visitors that they have landed on the
  right website.

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Ask for Jewellery Product Reviews

• Getting user trust is the key to online
  jewellery stores. Genuine product reviews will
  not just help you increase sales but also help
  you gain the user trust. So, dont forget to add
  a product review section and ask customers to
  share their experience.

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• Positive or negative, Google takes reviews
  seriously and adding fake reviews or manipulating
  customer reviews can make your jewellery website
  suffer in search results.

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Make it Easy for Customers to Contact you

• Displaying your phone and email, and adding a
  live chat feature will ensure you have an
  accessible customer service support to ease the
  buying process and solve after purchase queries.

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Use SSL and Security Seals

• Not just consumers, but Google also consider
  security as a trust factor. More than 60 of
  websites that rank on the first page are https.
  Make sure you have a jewellery website that is
  SSL secure and you renew the SSL certificate
  every year to provide customers with a secure
  online buying experience.

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• Also, let your customers know that you are safe
  by adding your SSL providers security seal. This
  will enable the customer to provide you with
  their address, card details, or internet banking
  details with confidence.

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Add a Search Bar on Every Page

• If you have a jewellery website with more than
  20 products listed on it, consider adding a
  search bar on the top of the page. This will make
  the search bar visible since it will be the main
  form of navigation for users to browse through
  your website.

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Conclusion

• Even if an e-commerce jewellery website needs
  some time to gain user trust, you can start
  promptly by using the tips mentioned above.
• You can also call our marketing experts on 44
  20 3026 7340 to help your online jewellery
  business enjoy increased traffic and sales.