Digital marketing training institute & classes in pune

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Welcome to Victorious Digital

• Victorious Digital

www.victoriousdigital.in
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What is Marketing?

• The action or Business of Promoting and Selling
  Products or Services, including Market Research
  and Advertising.

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Need or Importance of Marketing
Marketing Research Provides Valuable data.
It Studies consumer behavior.
It helps to select suitable sales promotional
techniques.
It supplies market-related Information.
It helps a company to evaluate its marketing
performance.
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Types of Marketing

• Traditional Marketing
• Traditional Marketing is the process of
  promoting your product or service offline.

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• Digital Marketing
• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital
  medium.

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Traditional vs. Digital Marketing
Traditional Marketing Digital Marketing
1. Traditional marketing is the process of promoting your product or service offline. 1. Internet marketing is the process of promoting your product or service online.
2. Costly 2. Cost Effective.
3. Reach Maximum number of audience is not possible. 3. Reach maximum number of audience is possible.
4. Cannot change/edit your ads anytime and anywhere. 4. Can change/edit your ads anything anywhere.
5. Audience tracking is not possible 5. Audience tracking is possible.
6. Targeting the particular Audience is not possible 6. Targeting the particular Audience is possible
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Types of Digital Marketing

• Inbound Marketing
• Inbound marketing refers to marketing strategies
  that focus on pulling audiences in instead of
  going out to get prospects attention.

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• Outbound Marketing
• Outbound marketing is just another name for
  traditional advertising methods , it is devised
  to contrast with the newer inbound marketing

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Inbound vs. Outbound
Inbound Marketing Outbound Marketing
1. Pulls in interested readers. 1. Pushes at everybody, regardless of interest.
2. Written for the consumers needs. 2. Written for the products needs.
3. Draws in customers. 3. Seeks out customers.
4. Interactive and fluid. 4. Inert, one-way.
5. Ex Blogs, Social Media, Emails, Search, Influencer Marketing, etc. 5. Ex Billboards, Telemarketer Scripts, Magazines, TV ads, etc.
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Modules Of Digital Marketing
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Social Media Optimization(Free Promotion)

• Techniques and strategies for promoting awareness
  of a brand, publication, product, etc., on social
  media, especially by encouraging the sharing of
  content that attracts people to a particular
  website.

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Need or Importance of Social Media Optimization
More Customer Interaction
Greater Visibility
Knowledge Distribution
Customer Loyalty Enhancement
Added Marketing Insight
Customer Service Improvement
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Social Media Marketing(Paid Promotion)

• Social media marketing involves promoting your
  content and engaging with your target consumers
  on social media channels like Face
  book, Instagram, LinkedIn, Twitter. This tactic
  is used in digital marketing to
  help businesses increase brand awareness,
  generate more leads, and improve customer
  engagement.

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Social Media Automation

• Social media automation software is used
  to automate or semi-automate the process of
  sharing posts and content on social
  media channels. Automation software also makes it
  possible to share on multiple social
  networks (Twitter, Face book, LinkedIn)
  simultaneously.

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Search Engine Optimization(Free Promotion)

• The process of maximizing the number of visitors
  to a particular website by ensuring that the site
  appears high on the list of results returned by a
  search engine.

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Types of SEO

• On Page SEO
• On-page SEO is the practice of optimizing
  individual web pages in order to rank higher and
  earn more relevant traffic in search engines.

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• Off Page SEO
• Off page SEO refers to techniques that can be
  used to improve the position of a web site in the
  search engine results page (SERPs). Many people
  associate off-page SEO with link building. 

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Google Webmaster Tool
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Google Analytics
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Local SEO(Free Promotion)
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Search Engine Marketing(Paid Promotion)

• Search engine marketing is a form of Internet
  marketing that involves the promotion of websites
  by increasing their visibility in search engine
  results pages primarily through paid advertising. 

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Search ADs
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Display ads
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Video ads
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Email Marketing

• Email marketing is the act of sending a
  commercial message, typically to a group of
  people, using email. In its broadest sense, every
  email sent to a potential or current customer
  could be considered email marketing.

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Other Modules

• You Tube SEO
• Affiliate Marketing
• Google Adsense
• Growth Hacking
• Online Reputation Management (ORM)
• Freelancing
• Etc.

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Why There Is Bright Future In Digital Marketing

• Drastic changes in traditional marketing.
•  Digital is the new name.
• Governments Digital India initiative backs up
• Reaching global markets
• Small towns getting digitally equipped
•  Affordable
• Higher engagement rate
• Growth in the number of internet users
• Increased digital classifieds market revenue

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Job Sectors

• Banking
• Real Estate
• IT Companies
• E-Commerce
• New Stratups
• Event Management Companies
• Advertisement Companies
• Film Industries
• Government and Non Government Sectors
• Etc

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Job Opportunities Placements

• Digital Marketing Executive
• Digital Marketing Manager
• Social Media Executive/Expert
• SEO Executive
• SEM Executive
• Online Marketing Manager
• Campaign Manager
• Etc.

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Any Question?
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THANK YOU
For Your Attention Have a Great Future Ahead
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