Mobile Apps Strategy Guide for Small and Medium-size Businesses

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Mobile Apps Strategy Guidefor Small and
Medium-size Businesses
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When does your business need a mobile technology
strategy?
Stakeholders in your organization can be broadly
divided into two categories namely,
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1) Internal Stakeholders
Internal stakeholders are the employees
within the organization.
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2) External Stakeholders
External stakeholders include customers,
communities, suppliers and partners, creditors
and the government.
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While most of the obvious investments and
expenditures in any organization keep in mind the
external stakeholders who directly affect the
companys revenue and increase the sales,
internal stakeholders are equally important.
These stakeholders benefit the bottom-line by
streamlining the expenditure and eventually
making the system more robust to sustain and grow
the profits for you. Your enterprise app mobile
strategy could be affecting either the external
or internal stakeholder or both in some way or
the other.
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Consider a Mobile App Strategy if one of the
following cases is applicable to your
organizations
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A) Business Objectives
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As a Business Process Streamlining and
Automation Tool
Among the various internal stakeholders for
real-time exchange of data, status update and
communication. One-to-many, one-to-one and
many-to-one communications are possible at a
negligible investment. App strategy has to be
looked through for both the conditions of
functioning with or without internet.
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ROI Streamlining
A successful mobile app strategy will generally
reduce the lead time. It can also increase the
number of work completed within the SLAs and
reduce the number of errors due to communication
gap giving onus of each task to each of the
process owners. At the backend, all the data from
the mobile apps can be fed into the analytics.
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B) Marketing Strategy Objectives
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Convenience
Your customers carry their mobile devices with
them, not their television, or any billboards.
This means that you can target them wherever they
are, while you are equipped with all their data
including where they are traveling, their cookie
information regarding their behaviors and
potential demands.
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Personalization
A mobile phone is often considered the only
medium organizations can reach out to their
customers with, providing personalized offers
they would not be ready to accept via any other
channel. Tailor-made offers based on behavioral
and purchase profiles is possible on a mobile app
without having your competition know about it.
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Cost-Effective Promotion
SMS and notifications are a great means to
promote your offers at the cost which is
negligible with a great ROI for the campaigns.
The objectives of the campaigns can be far from
flash sales and result in keeping your brand
right on the top of the consideration set among
your prospective buyers.
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Secret Loyalty Program
Users who make downloads on your app and make a
purchase are generally more consistent customers
than ones buying from your website. Nurturing
this highly engaged customer base and offering
them unique loyalty programs can be possible on
your app.
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C) Enterprise Apps for Services
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Field Agents Coordination
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? Automatic allocation of service tickets visible
to staffs even when they are on the field to let
them know the course and plan of action during
the entire day based on the priority
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? Real-time geo-location mapping for field agents
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? Auto-submission of attendance for field staff
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? Status report to see which process is being the
bottle-neck
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? Coordination with service agents at the office
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? Evaluation the performance on the field
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? Video/voice call for coordination with
back-office for the field agent in case of any
assistance required for quick resolution of issues
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? Knowledge material sharing with the field agent
required to solve a particular issue along with
the case when he/she visits the site
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Reduction of calling agents cost
With an engaging app, the user directly raises
and solves the issue via the enterprise app and
its chat facilities along with the provision to
upload photos regarding the issue. In this case,
the user prefers easy resolution of issues
without having to call a human agent further
reducing the service expenditure of the company.
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D) Supply Chain Management Apps
As the name already suggests, an enterprise
mobile app solution for supply chain management
will connect the different elements of the supply
chain, along with all the data which helps us
understand the real-time operation of the supply
chain and streamline it. This can be an important
tool in the retail, manufacturing or assembling
sector among many others.
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Execution Guidelines
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? The execution has to be well planned and
drafted specifically for the company needs.
Licensing of existing apps often poses the
problem of being different from the business
processes in your organization, eventually
causing a failure in the implementation of the
app.
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? Enterprise app security is of utmost importance
for any organizations as it will be the conduit
for valuable data you do not want to leak.
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? Study your competition for the features and
strategy.
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? The data flow of the app is integrated with the
rest of the analytics system has to be analyzed
and assimilated into the business decisions.
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? Brainstorm with the potential users about the
kind of features they might be appreciative be
off before making the final draft of the plan.
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? Planning your enterprise mobile app must always
be futuristic possibly with AI, options to
customize UI.
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? Once you have identified the need for a mobile
strategy within the organization, the
implementation starts. It is always advisable to
have only one enterprise app for a particular
group of stakeholders. The major difficulty
arises as companies mix multiple functionalities
in one mobile app as it not only reduces the
usability of the app but reduces the app
accountability. Your mobile app solution can be
in cluster architecture as well where the smaller
apps are connected to a larger one
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? Do and re-do your enterprise app iteratively
based on your user experience feedback.
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Reach at AllianceTek for Business Mobile App
Development
1-484-892-5713
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pa.info_at_alliancetek.com
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