How Fraud Protection Is Going To Change Your Business Strategies

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How Fraud Protection Is Going To Change Your
Business Strategies
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What Is Fraud Protection?

• Advertising frauds are widespread in the ad
  serving environment. It is typically done by
  creating fake ad traffic using content scraping
  websites or other environments.
• which launches ads outside of a user's view or
  creating other fictitious mechanisms to deliver
  the ads that are not seen by users.
• Fraud is detrimental to the advertiser, as per
  the reports, it is estimated that the fraudulent
  practices comprise as much as one third of all
  paid impressions.
• With that being said, advertisers need a good
  awareness of fraud methods and it should be
  mitigated.
• 
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Types Of Fraud Methods

• Click fraud
• It is an internet crime where a computer
  program, person or any automated script will be
  used maliciously to register the clicks on Pay
  per Click (PPC) advertising. For each click, the
  advertiser need to pay for that even that is
  driven by the people who have no interest in the
  product or service.
• Ad stacking
• It is a technique where multiple ads will be
  layered on one another in a single ad placement.
  Only one ad will be visible. If a user click on
  that visible ad, the click will be registered for
  all ads in the stack.
• 
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• Pixels stuffing
• Hiding the ads is a very common method in
  the ad fraud. Pixel stuffing is a technique of
  stuffing the ads in a single pixel, the potential
  users trigger the impression but they couldnt
  see any ads because the pixel is impossible to
  spot.
• Cookie stuffing
• There is another one way to make money off
  human traffic is through cookie stuffing. It is
  done by attaching multiple cookies to users
  without their knowledge. The fraudsters will get
  paid if such users convert later, that means the
  affiliate who really contributes to that
  conversion never get their compensation.
• www.djaxtech.com

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• Domain spoofing
• It is a technique of selling ad inventory on
  a low profile website by falsely presenting it as
  a premium website. Advertisers actually believe
  that their ads have been placed in a reliable
  site, but they often end up on suspicious places.
  This would hurt the advertisers because their
  offers end up to the unwanted content.
• Anti fraud click solution
• One of the important techniques to rectify
  the ad fraud problem is by anti fraud click
  solution. The fraudsters will be blocked based on
  their location and IP addresses. They will
  identify the valid clicks from the fraud clicks
  this will make the advertiser work quite better.
  If they found any fraud clicks occurrence, they
  will immediately intimate that to publisher via
  email.
• 
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• This technique provides a way to access valid
  click statistics, fraud statistics, penalty point
  etc.
• The statistics report clearly mentioned with
  information like IP, country, URL and with
  specific time duration.
• Warning messages and the threshold value can be
  customized by the advertiser.
• They can assist you with incredible solution for
  the betterment of your business.
• Ad fraud cannot be solved simply with on and off
  switch.
• The more steps we take to detect ad fraud, the
  faster we could root out fraudsters and retain
  the confidence in digital advertising.
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• 
  www.djaxtech.com

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• A Djax technology is a solution and product
  provider in the ad tech environment.
• They are one of the prominent service providers
  in the ad serving technology this makes them
  unique in the market place.
• They can offer the perfect solution for all the
  advertising frauds in the industry.
• There are so many happy clients across the globe
  who are benefited by the products and solutions
  of djax.
• Tracking the ad frauds and preventing the
  malicious activities from the unauthorised
  persons can be better handled by djax, with their
  assistance and strategy you can free from all the
  ad frauds.
• 
  www.djaxtech.com