HOW TO CHOOSE THE RIGHT TECHNOLOGY RENTAL FOR YOUR BUSINESS

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HOW TO CHOOSE THE RIGHT TECHNOLOGY RENTAL FOR
YOUR BUSINESS

• By, Big Digital

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• When you are exploring technology rental for your
  business you want to ensure that youre not just
  using cutting-edge solutions to impress you want
  to explore your options and make sure that you
  are using the technology that will meet your
  specific needs. Here are some tips to help you
  choose the right technology rentals for your
  business.

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Ease Pain Points

• Whether you are planning a pop-up boutique,
  participating in a trade show or looking at
  options for an event, understanding the pain
  points of your customers is the first step to
  making the right decisions. Pain points will vary
  based on your client relationship. B2B clients
  share common issues, including spending,
  productivity, processing and support. The
  consumer will share concerns about spending, but
  this is not always a driving force. Although
  saving money is always desirable, it is not
  always the most important factor for the
  consumer, especially if you sell a high-end brand
  or offer a high-end shopping experience. Other
  considerations for the consumer should include
  how quickly they can check out convenience and
  selection, such as finding the colour and size
  they desire.

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• If this is not your first event, you can get more
  specific and speak to staff who participated and
  interacted with customers at the last event. This
  will allow you to determine if expectations of
  the customers were met, challenges they might
  have encountered from a service standpoint, and
  technology that could help improve engagement for
  visitors. This can help you focus on issues, so
  you can try to address them and make the second
  time around more successful.
• You can also speak to staff about details such as
  set-up and planning. For example, did they
  encounter issues with the last technology company
  they used? Did the technology meet expectations?
  Did they find they were spending too much time
  troubleshooting to get the technology to work?
  All of these questions can help you determine
  what changes can be made to ensure their jobs are
  easier and help them focus on the customers
  needs instead of wasting time troubleshooting.
• Leveraging previous experience your team might
  have gained with other companies can also be
  helpful if this is your first event or pop-up.
  Speak to your team to learn more about their
  background, whether it was working with a
  competitor or planning other events. You can even
  gain valuable knowledge based on your teams
  experience on the consumer side shopping at
  pop-ups or attending trade events.

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Consider your Purpose

• dentifying all pain points will allow you to come
  up with the best solutions to overcome
  shortfalls, become more proactive in foreseeing
  customers needs and avoiding downtime due to
  poor technology choices.
• The strategy behind your event is also key to
  what digital technology you want to rent. Some
  possible strategies might include
• Attracting new customers
• Collecting email addresses for marketing new
  products or events
• Providing a brick and mortar experience to help
  to convert abandoned shopping carts into sales
• Geotargeting to gain market share in a new
  location
• One-on-one personal experiences to see and touch
  your product
• Demonstrating the launch of a new product or
  service
• Creating an experience or event to gain media
  attention

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Team Requirements

• There are a few considerations when it comes to
  your team requirements. For example, if you will
  be in a very busy venue, such as a high profile
  trade show, having large screens available to
  draw attention to rolling digital demos is a
  must, in addition to tablet solutions,
  touchscreens and a social media wall. However, a
  smaller venue with less traffic might just
  require tablets to encourage one-on-one
  interaction with customers in tandem with a large
  screen to attract passersby.
• Your team will also bring varying levels of
  familiarity with the technology you might
  require. Consideration should be given to how
  much training is required so that you do not put
  your team in a position to be embarrassed should
  they be unable to handle the technology you have
  chosen. Understanding how technology will impact
  your team will help ensure your choices provide
  support while meeting their skill level. If you
  choose technology that requires training, this
  will also have an impact on your budget. You will
  want to avoid technology that causes disruption
  in one area in an attempt to resolve a problem in
  another.
• If you are going with new technology, make sure
  the digital technology rental company provides
  onsite support should you encounter any issues
  during the event. You can also decide if you want
  to partner with a company that can provide
  resources or if you want to consider a special
  team you can train specifically for your event or
  pop-up.

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Understand Whats Available

• Doing some research upfront will introduce you to
  some of the leading edge technology thats
  available. Technology rentals cover a wide
  variety of options that each have pros and cons.
• Some of the technology rentals available for
  events and pop-ups include
• Video Wall Designs This is perfect to create
  impact and show off products, but also create
  brand awareness.
• Social Media Walls This allows people to post
  what they are experiencing at an event directly
  to social media in real time. Large projections
  attract people at the event, but posts will also
  help attract more people to the event when they
  see what they are missing.
• Projection Mapping This is ideally to create
  interest using visual projections on any surface
  from buildings to fashion runways and stages to
  actual water.
• Touchscreens These are perfect where interaction
  is encouraged from pop-up retail stores to trade
  shows and events.
• Diverse Tablet Solutions This provides your team
  with access to information required from ordering
  to checking inventory and access to product specs
  to running one-on-one demos.

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• Other common solutions might include Indoor and
  Outdoor LED Displays, Outdoor Signage and
  customized tech solutions designed to meet your
  specific needs.
• There truly is no limit to the technology
  available to make your event memorable and
  successful. Technology rentals should be designed
  to provide solutions to help meet your ultimate
  goal. This means having a strategy in mind that
  helps you choose the right tools to help you meet
  your core objectives.
• To find the best solutions to meet your
  technology rental needs, contact us here or call
  us at 416-645-5186.