Importance of Digital Marketing in Educational Sectors

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Importance Of Digital Marketing In Educational
Sectors

• Presented By- Abhinav Shashtri

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Index Index Index
SR.NO Title Slide No
1 Introduction- 3
2 1. Builds a Strong Reputation- 4
3 2. Develops Trustworthiness- 5
4 3. Improves Institution Rankings- 7
5 4. Increase in Profit- 8
6 5. Easy Access to Target Desired Audience- 9
7 6. Instant Feedback- 10
7 7. High Rate of Conversions- 11
8 8. Maintain Customer Relationships- 12
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Introduction-

• We are seeing a digital marketing revolution
  throughout India, where digital marketing is
  spreading across various industries and sectors.
  Education sector too included in this the digital
  marketing revolution is bringing about several
  changes, such as an increase in the number of
  internet users especially students, who access
  the internet to seek information, entertainment,
  and social media.
• More and more education players entering in this
  market has set forth an intense competition among
  educational institutions to stand ahead among the
  rest. Interestingly, it is noticed that the
  average time spends on the Internet among
  teenagers and youth in India is rising day by
  day. Hence, it can be easily predicted that the
  digital platform is the most convenient,
  effective and a suitable way to target desired
  audience groups.
• Definition of Digital Marketing
• Digital marketing as a process of reaching out to
  target audiences across digital platforms,
  attracting them to know your brand and providing
  360-degree solutions and services to all your
  digital customers. To simply put, digital
  marketing is the process of marketing conducted
  on the digital mediums or tools. The broader
  definition of digital marketing refers to
  advertising and promotions using digital
  platforms like websites, search engines, social
  networking sites, email, and mobile apps
  marketing, etc.

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1. Builds A Strong Reputation-

• The major benefit for an educational institution
  to having an online presence is that it builds
  the strong. There no doubt that the internet has
  become the main source to access information. For
  educational institutions, students and parents
  are the desired target group.
• Since the internet itself is popular among
  students, it has become a necessity for every
  educational institution to maintain an online
  presence in order to survive. Hence, if it
  invests more time and energy into this, an
  educational institution can easily build a strong
  reputation towards its target groups.

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2. Develops Trustworthiness-

• Strong Online Reputation of an educational
  institution can easily built trustworthiness with
  having a strong online presence. But an added
  advantage to this is, it can also be developed if
  information/news bulletins and relevant
  information about the institution is updated
  regularly on the internet.
• For example, you can take advantage by updating
  regular articles and posts regarding your
  education sector, by improving the quality of
  educations, etc. This helps you to make yourself
  an image of a responsible and dedicated education
  institution, which increases your
  trustworthiness.
• https//www.exltech.in/digital-marketing-course.ht
  ml

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3. Improves Institution Rankings-

• One of the major point to be considered by
  agencies to rank academic institutions by taking
  up students/parents/faculty/stakeholder opinions,
  which can be influenced by digital marketing.
• If students and other stakeholders have a
  positive opinion about your educational
  institution, and if they are talking positively
  about it on the internet, then it helps to
  improve the ranking of your educational
  institution.

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4. Increase In Profit-

• Digital marketing is cost effective compared to
  other traditional marketing practices. Hence,
  digital marketing is most suitable for
  educational institutions because they are
  allocated with a limited budget for marketing
  activities.
• As hence as the expenditure reduces, there is a
  significant rise in profit as well by increasing
  conversions.

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5. Easy Access To Target Desired Audience-

• Most of all target audience of educational
  institutions are highly active on the internet,
  it is very easy to approach them through digital
  marketing. Hence, digital marketing is the most
  convenient form of marketing which suitable for
  the educational institutions.

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6. Instant Feedback-

• In digital marketing, it is possible to gain
  instant and real-time feedback. Hence, it is
  easier to modify an ineffective strategy in a
  short span of time by replacing it with a better
  one.
• There is a lot of scope for experimentations.
  Thus, digital marketing channels are the quickest
  ways to convey a promotional message to the
  target audience. It is also easy to record their
  responses and feedback within a minute.

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7. High Rate Of Conversions-

• Digital marketing makes it possible for
  educational institutions to reach out to
  potential students with a wider range of
  platforms such as social networking sites,
  emails, native ads, banner ads, etc.
• This can generate a lot of traffic which
  influences conversion rates. A special advantage
  of digital marketing is that it is capable of all
  areas of the internet.

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8. Maintain Customer Relationships-

• The main focus target audiences of educational
  institutions are students. In the present time,
  students fall into the various category.
• Hence, through digital marketing it is possible
  to maintain a good relationship with them by
  keeping them informed and engaged on social
  media, responding to their queries or questions
  in real time and acting on their negative
  feedbacks.
• Thus, digital marketing enables educational
  institutions to maintain valuable customer
  relationships.
• https//www.exltech.in/

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