Global Sports Nutrition Market

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Global Sports Nutrition Market Size,
Segmentation, Growth Drivers, Trends Analysis,
Challenges, Industry Analysis, Research and
Forecast 2016-2023
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Table of Contents

• Introduction
• Executive Summary
• Market Trends, Drivers, and Challenges
• Porters five forces and SWOT analysis
• Market Segmentations
• Consumer Landscape
• Competitive Landscape
• Company Profiles
• Appendix

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Introduction

• This section of the report includes sub-sections
  like
• Scope of the report It clearly defines the scope
  of the report which includes the different types
  of products that have been considered under the
  sports nutrition category for the computation of
  data sets. It also enlists the exclusions of the
  report which contain factors like supply-demand
  imbalance, inflation rate, sales of sports-themed
  beverages, energy drinks, and other fortified and
  functional food and beverages which are not
  classified under sports nutrition category.
• Market Definition This sub-section vividly
  defines the sports nutrition category by
  including a brief overview of target markets,
  end-users, product segments, demographic
  analysis, and other factors.
• Relevant assumptions Meaningful assumptions
  derived from comprehensive research analysis by
  industry experts are enlisted within this
  section.

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Introduction (contd..)

• Market Definition and Overview
• Sports Nutrition are primarily positioned as the
  products which not only improves the physical
  endurance of the individuals associated with the
  fields of athletics and sports but also help them
  in increasing the muscle growth and body mass.
• Sports Nutrition products are the rich
  concentrated source of minerals, vitamins,
  proteins, and carbohydrates. Furthermore, these
  products are available in different formats like
  gels, powders, energy bars, tablets, and
  ready-to-drink beverages.
• The scope of this report includes the retail
  sales of both the protein and non-protein based
  sports nutrition products.

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Introduction (contd..)

• Research Methodology
• Secondary Research
• The global sports nutrition market report
  contains information primarily collected from
  various public and private research and data
  sources available on the web which includes
  company annual reports, government websites,
  published research journals from different
  countries, white papers, and informative research
  papers recognized by industry experts.
• Market Analysis
• This phase consists of analyzing and gaining
  useful insights from the collected and collated
  data. Bottom-up and top-down approaches along
  with various macro-economic indicators are used
  to arrive on the comprehensive data sets which
  provide both the qualitative and quantitative
  insights.

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Executive Summary

• The executive summary section highlights the key
  takeaways from the report which includes data
  points like
• Global sports nutrition market will witness an
  incremental growth of 18.24 bn during the
  forecast period 2016-2023.
• North America will be the major contributor to
  the growth of the global sports nutrition market,
  as the region will generate 49.89 of the total
  incremental growth.
• Drinks is the product segment that dominated the
  global sports nutrition market in 2016, by
  accounting for a revenue share of 58.35.
• Increasing demand and popularity of non-protein
  based sports nutrition products is the key growth
  driver which is estimated to positively influence
  the growth of the global sports nutrition market
  during the forecast period.
• Rising influence of online retailing is the major
  trend identified in the global sports nutrition
  market

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Executive Summary (contd..)

• Increasing popularity of substitutes like energy
  drinks, low and reduced-sugar beverages, and
  others is the major challenge which is estimated
  to hinder the growth of the global sports
  nutrition market during the forecast period.
• The global sports nutrition market is a highly
  fragmented and intensely competitive market due
  to the presence of numerous regional and global
  vendors competing upon parameters like price,
  product differentiation, quality, and packaging
  innovations.

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Market Trends, Drivers, and Challenges

• The major trends identified in the global sports
  nutrition market are
• Growing influence of online retailing
• Increasing demand of organic, clean-label, and
  natural ingredients-sourced sports nutrition
  products
• Emergence of mass consumerism in sports nutrition
  industry
• The major growth drivers influencing the global
  sports nutrition market are
• Rising disposable income of consumers worldwide
• Increasing popularity of non-protein based sports
  nutrition products
• Higher adoption of personalized marketing
  focusing on engagement through crowd culture by
  major vendors

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Market Trends, Drivers, and Challenges (contd..)

• The major challenges restraining the growth of
  the global sports nutrition market are
• Stringent regulations and safety hazards
  associated with the sports nutrition products
• Increasing prominence of counterfeit and
  unethical products
• Rising popularity of substitutes

10
Porters five forces and SWOT analysis

• The market dynamics of the global sports
  nutrition market has been analyzed through
  frameworks like Porters five forces and SWOT
  analysis.
• Porters five forces

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SWOT analysis
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Market Segmentations

• Based on product type, the global sports
  nutrition market has been segmented into foods,
  drinks and supplements.
• Foods include products like energy, protein, and
  non-protein gels, bars and tablets.
• Drinks include products like sports drinks and
  ready-to-drink (RTD) sports beverages.
• Supplements include protein and non-protein
  powders and concentrates.

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Market Segmentations (contd..)

• Geographically, the global sports nutrition
  market has been segmented into five regions
  North America, Europe, MEA, APAC, and South
  America

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Market Segmentations (contd..)

• Based on distribution channels, the global sports
  nutrition market has been segmented into
  pharmacies, health stores, convenience stores,
  supermarkets/hypermarkets, and online channel.

15
Consumer landscape

• Consumer landscape determines the market dynamics
  with respect to prevalent consumption preferences
  among customers. As people frequently re-assess
  their needs and wants, it becomes imperative for
  the vendors operating in the global sports
  nutrition market to innovate their offerings
  based upon parameters like consumer-specific
  needs, category specific behaviors, psychographic
  needs, and category relevant needs.

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Competitive landscape

• This section identifies the competitive intensity
  among major vendors operating in the global
  sports nutrition market. Parameters like market
  share, price point, product differentiation,
  packaging innovations, core values, niche
  offerings, strengths and weaknesses, and others
  are analyzed in this section.
• Various marketing strategies, inorganic and
  organic growth strategies, mergers and
  acquisitions, and other key aspects over which
  vendors primarily compete are identified and
  analyzed under this section.

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Company Profiles

• Global sports nutrition market report also offers
  a comprehensive assessment of the major players
  operating in the sports nutrition category
  worldwide. Major players covered in this report
  are
• PepsiCo
• Glanbia Plc
• Abbott
• Clif Bar Company
• Labrada
• HNC Healthy Nutrition Company GmbH
• Hormel Foods
• General Nutrition Centers Inc
• The Nature's Bounty Co
• Muscle Pharm
• The Coca-Cola Company

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Appendix

• Data sources
• http//publications.gc.ca/collections/collection_2
  015/aac-aafc/A74-2-2010-10-eng.pdf
• https//www.lek.com/insights/ei/assessing-health-n
  utrition-retail-sector
• https//grocerytrader.co.uk/lucozade-sport-packs-a
  -punch/
• https//www.uschinahpa.org/wp-content/uploads/2017
  /09/Euromonitor-Sports-nutrition-the-global-and-Ch
  inese-markets-Final.pdf
• https//www.foxbusiness.com/features/pepsico-needs
  -a-gatorade-revival
• https//www.3abc.dk/wp-content/uploads/2017/06/A-P
  umped-Up-Sports-Market-for-Proteins.pdf

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Report Description

• Key insights
• Based on product type, the global sports
  nutrition market has been segmented into foods,
  drinks, and supplements. Sport drinks dominated
  the global sports nutrition market in 2016.
• Geographically, the global sports nutrition
  market has been segmented into North America,
  Europe, Asia Pacific, Middle East Africa, and
  South America. North America dominated the global
  sports nutrition market in 2016.
• Based on distribution channels, the global sports
  nutrition market has been segmented into
  supermarkets/hypermarkets, pharmacies, health
  stores, online channel, and convenience stores.
  Supermarket/hypermarkets were the major
  distribution channels for sports nutrition
  products in 2016.

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Report Description

• Key insights (contd..)
• The global sports nutrition market report focuses
  on evaluation of the growth trends in the
  industry through historical estimates and
  forecasts based on comprehensive research. The
  increasing adoption of fitness-oriented diet and
  regime especially among the young demographics
  including body-builders, athletes, lifestyle and
  recreational users has been an evolving factor
  which has been instrumental in invigorating the
  demand of the sports nutrition products
  worldwide.
• The global sports nutrition market report
  focusses on highlighting the various
  mass-marketing strategies adopted by the vendors
  operating in the global sports nutrition market
  with an aim to make sports nutrition products
  easily available and accessible to the consumers.
  Various other macro-economic factors like
  disposable incomes, rate of employment, and other
  social factors which influence the sports
  nutrition market either directly or indirectly
  have also been considered in the report.

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• Thanks and Regards