13 Key Considerations When Choosing Best eCommerce Platform

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(No Transcript)
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Launching a new store or planning to migrate your
online store from one eCommerce platform to
another?
The good news is choosing the right eCommerce
Platform is simple once you have an eCommerce
technique that plainly outlines your business
requirements.
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How Do You Know Youre Choosing The Right One?
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Some Things Youll Need To Consider When Youre
Looking For The Best Ecommerce Platform For Your
Business.
Choose The Best eCommerce Platform Which Suits
Your Business Requirement.
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Type of Hosting
On the off chance that you imagine that you need
high level customization and full authority over
your online store, you can go for
self-facilitated eCommerce platform generally
hosted eCommerce platform would do the trick your
requirements.

• Some Examples Of Self-hosted Ecommerce Platforms
  Are
• Magento
• WooCommerce
• Prestashop

• Some Examples Of Hosted Ecommerce Platforms Are
  
• Shopify
• Volusion
• BigCommerce

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Platform Pricing
The first thing you should consider when
searching for an ecommerce platform is the price.
Some platforms offer one low flat rate, without
tacking on additional transaction fees. Almost
all platforms will have a monthly fee.
Self-hosted platforms may be a higher investment
comparing to hosted platforms, but then if budget
is not a problem for you, this can be the right
choice for you.
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Features Required
Different platforms will have different features
available. Some platforms, offer in addition to
the basic ecommerce functionality, built-in
marketing tools like newsletters, abandoned cart
emails, reward programs, daily deals, etc,...
Wish lists, customer reviews, responsive design
and product filters are just some features on
offer, but they dont come with every eCommerce
platform on the market.
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Integrations
Another factor which needs careful consideration
is integration. An ecommerce platforms should
also have the capabilities to substitute any
built-in features with Shipstation or Mailchimp
App integrations.

• Here are some of the most popular types of
  plugins that you should look out for
• Accounting plugins to help with sales, taxes,
  revenues, and profits
• Email marketing tools to help you keep in contact
  with your customers
• A platform that helps you reward your customers
  for using your products
• Apps to help with shipping your products

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Product Catalog Management
How many products do you want to sell online?
Your eCommerce platform should be compatible with
your existing product data and resources.
Managing your product catalogue becomes hassle
free if your eCommerce platform allows you to
import your existing data from another platform
or marketplace easily.
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User Friendliness
If you are new to eCommerce business, the
user-friendliness can be a major deciding factor
for you. The eCommerce stage you pick ought to be
anything but difficult to utilize so you can
setup and update your store with no specialized
help. On the off chance that this isn't the
situation, the upkeep cost for your online store
may increment and benefits decrease.
On the off chance that this isn't the situation,
the upkeep cost for your online store may
increment and benefits decrease.
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Templates
The design of your online store plays a major
role in converting your visitor to your
customer. Not every person can stand to enlist
high profile website designer to set up an
attractive and engaging on the web store. This is
the place inbuilt layouts inside an eCommerce
platform can be valuable.
eCommerce platforms like Shopify and BigCommerce
give attractive layouts to browse. All you need
is to simply choose the format and redo it as
indicated by your business rationale.
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Customer Support
For new ecommerce businessman, technical customer
support for your selected platform has great
value for your business. Before you select an
eCommerce platform, you need to check the level
of customer support they provide.
Larger platforms also have FAQ and tutorials for
self-service help. If your customers cant access
your site, or they cant complete a purchase,
then you lose business.
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Security
When doing business in eCommerce, you will want
to make sure that security is top notch.
Ecommerce has a responsibility to their consumers
to protect their information. People would never
like to give out their payment details to the
online store which they perceive to be insecure.
You have to watch that the eCommerce platform you
pick supports HTTPS/SSL to guarantee Secure
Checkout Process for your clients.
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Marketing

• How might you get traffic to your online store on
  the off chance that it isn't showcased
  appropriately? All things considered, you have to
  guarantee that your eCommerce stage can
• Support most recent SEO plugins
• Incorporate with social platforms
• Add blog to your site
• Encourage clients to leave item surveys
• Send messages and newsletters to your clients

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Reports Analysis
To design your future marketing system, you need
access to examine the current circumstance of
your online store. What number of items sold for
the current month? Which item was most extreme
sold? The responses to these inquiries can be
brought just in the event that you approach exact
reports.
Guarantee that your eCommerce platform furnishes
you with the information which can help you in
overseeing and promoting your online store so
that it is prepared to confront the future
business challenges.
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Selecting The Right Ecommerce Platform For Your
Business Is Not An Easy Task, But Taking The Time
And Effort To Evaluate What You Need Will Make
The Selection Process Easier.
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After going through all the above factors which
determine your choice of an eCommerce platform,
you need to ask yourself some questions

• Which products are you selling?
• How many products do you want to display in your
  store?
• How much are you willing to spend on your
  eCommerce platform?
• Are you planning to expand your product line in
  future?
• Through which payment modes are you ready to
  accept payments?
• Do you require high-level customization in your
  online store?
• Are you migrating your store from one platform to
  another?

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The answers to these questions would help you in
determining your needs relating to an eCommerce
platform and help you in choosing the best.
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