How Search Engine Optimization Is Important For Business

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How Search Engine Optimization Is Important For
Business

• There was a time when having an online business
  presence was shocking and surprising but now it
  is very common. Almost every business has an
  online presence. This makes SEO more important
  than ever. People are interested in shopping
  online like never before.
• Some people confuse search engine optimization
  with internet marketing. We would say that SEO is
  one of the tools in your internet marketing tool
  kit. SEO itself is not internet marketing but it
  can be a very important part of your over all
  internet marketing campaign.

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What is SEO and Why It is Important

• SEO can be defined as set of rules for
  optimizing a website or any online property for
  search engines in order to improve search ranking
  and online visibility. It is a great tool to
  fine tune a website to make it more user-friendly
  and easier to navigate.
• Millions of people search on internet and search
  engines serves them by providing answers to their
  search queries. This makes SEO marketing more
  important than ever. SEO can help a business grow
  and achieve business objectives.

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Why SEO is Important

• Whenever you search online, the search engine
  shows the most relevant results on the first
  page. You are most likely to stick with the first
  page only. As expert SEO will do everything to
  bring a website on search engines first page.
• Search Engine Optimization is not only limited to
  search engines. It also includes good practices
  to improve user experience and website usability.
• Users heavily rely on search engines. The more a
  website ranks higher, the more trust a website
  will gain.

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Why SEO is Important

• SEO can earn your business social promotion.
  People who visit a website will share information
  on social media regarding the experience they had
  while visiting your website.
• SEO can put your business ahead of the market
  competition.

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Three Main SEO Stages

• SEO is continuous process. It is not a onetime
  task. You need to be up to date with search
  engine policies and make changes to your website
  accordingly. SEO process can be break down into
  three stages.

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Technical SEO

• Technical SEO deals with the settings you need to
  configure to make search engines job easier.
  Mostly it is one time job. Once you configure it
  correctly, you may leave it alone. Although, if
  search engines change their indexing or crawling
  policies, an SEO professional may have to make
  adjustments to his website accordingly.
• To perform a technical SEO audit, contact our
  experts.
• If technical SEO is not up to the mark, a website
  will have problems with crawling and indexing. It
  will also have bad impact on a website ranking in
  search engine.

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Onsite-SEO

• Once you are done with technical SEO, it is time
  to kick start onsite-SEO. It deals with website
  content and other elements. Search engines do not
  read a page like we humans do. They need
  different signals to understand the nature and
  context of content. So, here you need to have
  proper website structure, page titles, keywords,
  Meta description, optimized images, internal
  linking, heading structure, structured data
  markup etc. to send the right signals to search
  engines.
• If you perform onsite correctly, the reward will
  be improved usability and credibility of your
  website.

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Offsite-SEO

• Both technical and on-site SEO plays a key role
  in a website success. But how would the world
  know that you have created a marvel unless you
  make a noise and tell them. Therefore, you need
  off-site SEO techniques to promote your website.
  In off-site SEO we do it mainly by back linking.
• A back link is an incoming link to your
  website. Actually the link is placed on
  another website but point the user to your
  website when clicked.
• Back link is high value ranking factor. Its a
  signal of trust and depending from where it is
  coming, it can greatly influence the search
  engine ranking algorithm. If the link is coming
  from credible and trusted website, it will
  positively affect your website ranking. If the
  link is paid or result of an exchange, it can get
  you a penalty.

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Lets Sum It Up

• Search Engine Optimization or SEO is a way to
  make it easy for search engines to understand
  your website and give you high ranking. It has to
  be an integral part of your marketing campaign. A
  good SEO approach can earn more traffic for your
  website and customers for your business.