B2B List Building : What are the Challenges & Solutions?

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B2B List Building What are the Challenges
Solutions?
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(No Transcript)
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• For any marketing campaign, B2B List
  Building is the most important task. The success
  of the campaign completely depends on the quality
  of your list and not just quantity.
• An effective marketing list is the key to
  reaching your exact target customers. Thats the
  primary reason why list building is so important
  for your organization. It not only affects the
  revenue but it also affects the reach of your
  product and service. B2B List building can help
  build trust and confidence in your prospects to
  act on integrated marketing messages. A great
  email list takes the time to create and grow.
  Once it is grown, it needs to be nurtured
  administered regularly. Data becomes outdated
  very easily. Thus, it has to be refreshed in
  regular intervals of time. In this process
  of list building, you come across various
  challenges.

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Lets have a look at some of the challenges and
how these challenges can be overcome-

• Resistance towards filling the form on website
• It is often seen that people visit your
  website but still they do not fill their details
  in your form. To resolve this issue, keep your
  form as short as possible. Make sure you ask for
  as few details as you need.
• In exchange for their details, are you
  adding any value to them? Its a great idea to
  offer your prospects some value adding content
  when they fill in their details in your form. For
  e.g. you can send them an eBook or an article
  that is relevant to them.

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• Not leveraging your social media traffic
• Your company may have several followers on
  Twitter and Facebook but are you leveraging this
  data while building your lists for email
  campaigns? These people follow you organization
  on these platforms because they are interested in
  your offerings. So, it makes complete sense to
  include these people while building lists for
  your e-mail campaigns.
• Your existing clients have not opted in for your
  email campaigns
• It is often seen that the existing clients
  of an organization have taken the products or
  services but they yet have not opted to receive
  e-mails. It is advisable to have a conversation
  with existing clients and convince them to opt in
  for e-mails. This shows great benefits in
  upselling and cross selling.

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• For B2B companies, account based marketing is of
  utmost importance. It is a complex strategic move
  but it yields high returns. It is a rather
  comprehensive approach that not only involves
  identifying right accounts but also developing
  good relations with prosAt KIA Biz, our expertise
  lies in B2B list building. We develop highly
  accurate customized lists based on project
  requirements. We are NOT data resellers but we
  perform customized contact discovery for each and
  every project. We carry out thorough study of
  project requirements and then begin with the
  execution of the project. So, before your next
  email campaign, do connect with us
  at info_at_kiabiz.com for highly accurate and
  reliable lists of contacts.

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Thank You