Luminosity Gaming partners with BIG Digital to launch first of its kind esports and gaming experience at Dreams Music Festival

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Luminosity Gaming partners with BIG Digital to
launch first of its kind esports and gaming
experience at Dreams Music Festival

• By BIG DIGITAL

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• Luminosity Gaming, one of the largest and most
  successful esports organizations in North
  America, has partnered with experiential
  technology company BIG Digital to develop an
  innovative first-of-its-kind interactive gaming
  activation and experience, with the first event
  taking place recently at Bud Light Dreams
  Festival on June 29 and 30, 2019.

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• Dreams is a two-day, three-stage outdoor
  sensorial celebration of Toronto's music and arts
  community. Luminosity, well known for its
  overwhelming success in engaging with esports and
  gaming fans, landed at Dreams with its mobile
  tour that included interactive touchscreen
  gameplay, on-site gaming stations and merchandise
  sales.
• "We believe there is a massive intersection of
  fans between the worlds of gaming and music. Our
  launch and presence at Dreams validated that
  belief. We received an overwhelmingly positive
  response throughout the weekend and can't wait to
  replicate this success at other events in the
  future," said Steve Maida, founder and president
  of Luminosity Gaming.

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• The esports category is exploding and becoming
  one of the most requested categories that brands
  want to activate against. BIG and Luminosity are
  building programs and products that educate brand
  partners and provide an easy entry point to
  connect with Luminosity audiences.
• "The intent is to provide the esports experience
  to a wider range of audience groups. A key aspect
  was designing mobile and flexible structures for
  customizing the experience. The combination of
  gaming containers and digital technology,
  including a giant LED billboard and pop-up
  digital screens, featured Luminosity content that
  showcased team and player segments as well as a
  curated social conversation to festival
  attendees. A Wi-Fi network enabled mobile
  contesting and further interactions and
  engagement by the attendees," said Michael
  Girgis, co-founder of BIG Digital.  

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• Luminosity's success in connecting with a
  music-focused audience is not new. In April 2019,
  Grammy-nominated artist Tory Lanez joined
  Luminosity's ownership group. As an ambassador
  for the franchise, Lanez continues to engage with
  fans, grow the brand, create content, and help
  the franchise continue its track record of
  success through creative ideas and by leveraging
  Tory's wealth of experience in the music
  industry.
• In addition to the launch at Dreams, Luminosity
  has recently made multiple game-changing moves
• The Official LG Fortnite House, a content hub and
  house in Florida featuring four of the most
  popular and innovative creators in gaming,
  launched on June 16, 2019. Formula, Kiwiz, Nicks,
  and Randumb joined an already stacked roster of
  Luminosity creators, bringing with them over
  900,000 Twitter followers, 7 million YouTube
  followers, and close to 1 billion total video
  views. With their addition, the Luminosity online
  fanbase increased from approximately 50 million
  to approximately 58 million followers in total. 

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• On May 31, 2019, Luminosity Gaming and Enthusiast
  Gaming announced a proposed merger. The merger
  and partnership includes eight esports teams
  (including Luminosity's management of the
  Vancouver Titans Overwatch League franchise), 40
  esports and gaming influencers, 80 gaming media
  websites, and 900 YouTube and Twitch channels,
  and will create a globally leading organization
  that will produce the best and most engaging
  experiences for a massive audience of
  approximately 200 million.
• As the franchise continues its growth mission by
  investing in new teams, players, streamers, and
  influencers, stay connected with Luminosity for
  updates
• Twitter  Facebook  Instagram  YouTube  Twitch 
   luminosity.gg

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ABOUT LUMINOSITY GAMING

• Luminosity Gaming (LG) is a North American
  professional esports organization. Founded in
  2015 in Canada by Steve Maida with the goal of
  giving aspiring competitive gamers sustainable
  careers, the company now hosts some of the best
  professional gamers in the World. Luminosity has
  teams and championships in game titles such as
  Fortnite, Counter-Strike, Call of Duty,
  Overwatch, PUBG, Halo, Madden, and more.
  Luminosity scouts for and hires players and teams
  who compete on the company's behalf in
  tournaments online and in arenas around the world
  for prize money. Through those efforts,
  Luminosity has grown to be one of the largest and
  most successful esports organizations, not only
  in North America but in the world.

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ABOUT BIG DIGITAL

• BIG Digital is a leader in experiential media and
  marketing technologies, providing top brands,
  retailers, and venues with the latest digital and
  interactive solutions. As the industry leader in
  digital out-of-home and interactive activations
  since 2001, BIG Digital enables all types of
  brands to engage audiences in unique and
  immersive ways. BIG Digital's tech-based approach
  to creating and executing innovative campaigns
  using pop-up and permanent videowalls, projection
  mapping, augmented reality, and touchscreen
  kiosks continues to fuel the company's leadership
  in the marketing, out-of-home, and retail
  verticals.

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Reference Link

• https//www.newswire.ca/news-releases/luminosity-g
  aming-partners-with-big-digital-to-launch-first-of
  -its-kind-esports-and-gaming-experience-at-dreams-
  music-festival-822307551.html

CONTACT US- BIG Digital Corp. 116 Geary Avenue,
202a Toronto, ON M6H 4H1 888-512-5590 info_at_bigdi
gital.ca