Digital Marketing Adwords Fundamental

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Digital Marketing Adwords Fundamental
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• The course on Adwords Fundamental covers all the
  basic aspects of Adwords. This course also covers
  the concepts of online advertising in detail
  setting up an effective Account, and Account
  Management with successful online marketing
  strategies. In the Google Adwords Fundamental you
  will learn how Adwords works, and how to
  implement its different tools and applications.

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Content Objectives

• Comprehend the MDS Manager Defined Spend
• How Adwords Works?
• Comprehend the Performance, Profitability, and
  Growth
• Comprehend the Managing of multiple accounts
• Comprehend the Adwords Vocabulary
• Understand the Google Network
• Comprehend the concept of Search Network
• Comprehend the concept of Display Network

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Content Objectives

• Create a WAP mobile ad
• Refine targeting of location
• Comprehend the location target types by country
• Comprehend the Adwords Editor
• Comprehend the Adwords Application Programming
• Comprehend the Measuring of brand awareness
• Comprehend the CPA
• Comprehend the Conversion Optimizer

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Course Modules

• Introduction to Adwords
• Understand about Your Account
• Ad group and Campaign Management
• Keyword Targeting
• Location and Language Targeting
• Formats of Ad
• Extensions of Ad
• Bidding and Budgets
• Optimization and Measurement

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ThankYou

• Kalvi Training Institute and Research Centre
• 134, A R Hospital Road,
• KK Nagar,
• Madurai 625020
• Email ID helpdesk_at_kalvigroup.com
• Website https//kalvigroup.com
• Ph no 91-9500710004