Digital Marketing Adwords Advanced Search

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Digital Marketing Adwords Advanced Search
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• The course on Advance Search covers all modules
  of the intermediate levels of Adwords Campaigns
  that will help in understanding the strategies of
  online marketing and value of searching in
  advertising. In this course you will learn about
  advanced tools and its applications- starting
  from different Adwords formats available in
  Google.

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Ad Formats

• Text ad
• Tips for creating successful text ads
• Using stand-alone shopping ads for your products
• Set up your regular Product Listing Ads campaign
• Using Dynamic Search Ads
• Create targets for Dynamic Search Ads
• Location Extensions
• Enhance your ad with extensions
• Show ads with your Google page endorsements
• Link Google Places and AdWords
• Benefits of using Google Places
• Add phone numbers to your ads
• Show seller ratings with your ads
• Show additional links below your ad text

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• Ad Site Quality
• Check and understand Quality Score
• Create an effective mobile site
• About invalid traffic
• AdWords Tools
• Overview of AdWords tools
• See your account history
• Keyword Tools
• Targeting Tools
• Bidding and Budgets Tools
• Troubleshooting Tools
• AdWords Editor

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Performance Monitoring and Reporting

• Introduction to AdWords Reporting
• Introduction to AdWords Reports
• Exploring your data options
• Customize your performance data
• Use columns to find specific performance data
• Create, save, and schedule reports
• Find, edit, or delete reports
• Interpreting AdWords Reports
• Account, campaign, and ad group performance
• Evaluating ad performance on the search network

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• Optimizing Performance
• The Opportunities tab
• Campaign Experiments
• Using custom ad scheduling
• Using keyword insertion
• Get ideas to improve your account
• Performance, Profitability, and Growth
• Understand budget impact on profit
• Scaling budget by performance
• Growing a profitable campaign
• Growth in Practice
• Bidding for Performance
• Learn the basics of performance-based bidding
• Selecting metrics to maximize profit

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• AdWords API
• AdWords Application Programming Interface (API)
• Benefits and languages
• About AdWords API Versioning
• Using AdWords API

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ThankYou

• Kalvi Training Institute and Research Centre
• 134, A R Hospital Road,
• KK Nagar,
• Madurai 625020
• Email ID helpdesk_at_kalvigroup.com
• Website https//kalvigroup.com
• Ph no 91-9500710004