How Often Should You E-mail Your List by SMBELAL.COM

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How Often Should You E-mail Your List

• By SMBELAL.COM

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• How Often Should YOU Email Your List/Audience?

• Survey Your Audience to Find Out What They Want

• Some Common Problems Related to Emailing Frequency

• Changing the Frequency of Your Emails

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Conclusion
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How Often Should YOU Email Your List/Audience?

• Chances are, your readers will want to hear from
  you somewhere between once a month and once a
  week.
• Less than once a month, and they may forget who
  you are or miss out on good offers. More than
  once a week, and they may see your emails as just
  more noise in their inbox.

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An Updates Email List

• Lets say readers have signed up to hear about
  your new book when its released. They might be
  interested in a monthly or quarterly newsletter
  about your progress, with links to interesting
  blog posts youve written, or other resources.
  But theyre unlikely to want emails every week or
  two.

An Ecourse Email List
If readers have joined your email list to take a
short ecourse by email, it might make sense to
email them as often as daily (if each email is
short) .Anything less than weekly wont be enough
for them to make steady progress. Even if youre
only sending out the ecourse material in weekly
doses, you might want to send a second reminder
email.
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Survey Your Audience to Find Out What They Want

• If youre not too sure what will suit your
  audience, ask them.
• The easiest way to do this (and get a reasonable
  range of responses) is to run a survey. Youll
  probably want to ask questions that go beyond
  just the frequency of your emails. For example, 
• How often would you like to receive emails from
  me?
• Daily
• Twice a week
• Once a week
• Twice a month
• Monthly
• Quarterly (every three months)
• Other

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Some Common Problems Related to Emailing Frequency

• Sometimes, you might be having difficulties with
  your email newsletter without realizing those
  difficulties could be solved by changing the
  frequency.
• On the other hand, you might also be worried
  about your email frequency because
  you think something is a problem when it really
  isnt.
• I Struggle to Come Up With Enough Content for My
  Newsletters
• People Unsubscribe Whenever I Send an Email
• I Get a Lot of Spam Complaints

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Problem 1 I Struggle to Come Up With Enough
Content for My Newsletters

• If you find it tough to come up with ideas for
  your newsletters, you could
• Send out blog posts rather than separate
  newsletters Some bloggers send their entire blog
  post by email. Others craft a short summary or
  teaser and then link to the post. You can send
  out your post using RSS to email.
• Write shorter newsletters If youre including
  two unique articles and a QA in every
  newsletter, youre probably overwhelming your
  readers as well as yourself.
• Email less frequently Obviously, if you go from
  emailing once a week to once a month, youll only
  need to come up with a quarter of the original
  amount of content.
• Re-run old newsletters If youve been emailing
  for more than a year, youll have lots of people
  on your newsletter list who never saw your
  earliest newsletters.

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Problem 2 People Unsubscribe Whenever I Send
an Email

• This causes a lot of bloggers to worry
  unnecessarily. Youve probably noticed that when
  you send an email your unsubscribe rate goes up.
  This might put you off emailing at all, but it
  shouldnt.
• Its because some people are trying to reduce
  their incoming emails, and when an email comes in
  from you it acts as a signal to them to
  unsubscribe.
• And dont worry if you get a lot of unsubscribes
  whenever you send a promotional email, either. If
  someone had no intention of ever buying anything
  from you, let them go.

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Problem 3 I Get a Lot of Spam Complaints

• This is a situation where youll want to take
  action, as a high volume of spam complaints can
  affect the deliverability of your emails.
• If youre emailing more than a couple of times a
  week, its possible that the spam complaints are
  related to the frequency of your emails. 
• According to Campaign Monitor, one of the most
  popular reasons for marking emails as spam is
  because they emailed too often.

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Changing the Frequency of Your Emails

• Normally, its best to change your emailing
  frequency fairly gradually.
• Dont suddenly go from emailing once a quarter to
  once a week. Its going to confuse and put off
  your subscribers. Instead, gradually change the
  frequency. You might go to monthly emails, then
  twice monthly, and then weekly.

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Conclusion
Let Your Readers Choose How Often They Want to
Hear From You. Some readers might be delighted
to receive every blog post the day you write it.
Others may only want a weekly summary. By giving
them the choice, you can keep everyone happy.
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Thanks

• Does anyone have any questions?
• hello_at_smbelal.com
• SMBELAL.COM