Best On-Page SEO Tutorial For eCommerce Store

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A Diy On-page SEO Guide For Your Online Store
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Introduction -

• Search Engine Optimization (SEO) is an
  ever-evolving affair to retaliate the fierce
  eCommerce competition. Truth be said almost 80
  of the search engine market share is consumed by
  Google Search, and this is the reason why almost
  all the SEO practices evolve around ranking ahead
  in Google.
• SEO helps websites in inculcating changes which
  are in accordance with the Google standards, and
  on-page SEO is an unmissable branch of the tree
  named SEO.
• eCommerce Stores, unlike regular websites, have a
  number of webpages for optimization and ranking.
  On-page SEO is a factor you should start taking
  into consideration the moment you determine to go
  online.
• eComm Stores are recognizing the impact that a
  well-built website leaves on the users and one of
  the most essential factors to rank ahead in
  searches is by bettering the on-page SEO.

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On-page SEO Factors
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on-page SEO Factors -

• 1. How the users see your website
• The user perspective matters here because theyre
  the ultimate users of whatever youre offering.
  The on-page SEO for eCommerce has several
  end-user factors in terms of how the website is
  visible to them.
• User Interface Is the website has quick page
  load speed? Is the mobile display has swift
  navigation and readability features? Is it easy
  to navigate through all the categories and
  webpages?

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• Content Do you provide searchable content on
  your website? Is it informative enough for them
  to derive a conclusion whether they wanna make a
  purchase decision or not?
• Value Do your headline and description match to
  the context of the entire topic?
• Here is the best DIY on-page SEO guide for
  eCommerce stores at your disposal to start with
  the implementation right away!

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2. How the crawlers/bots see your website

• The search engine bots seek for relevance and a
  performed on-page SEO for eCommerce gives exactly
  what they need! This is how they estimate your
  domain authority and page rank.
• Mobile-friendliness Is your eComm site
  optimized for mobile users? Is the website design
  responsive enough?

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• Bot friendliness Is your website data optimized
  (site map) for the search engine bots? Can they
  easily crawl and scroll the page content? Do your
  context match with the content available?
• Website Metadata Are your page title, meta
  description, and URL in sync? Do you have the
  optimized HTML clues in accordance with the
  purpose of your content? Are the media available
  make sense with the content?

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Keyword Research

• Any eCommerce website has a focussed category
  which can be considered as their key product.
  Every other product and services revolve around
  this key offering which is ultimately your Head
  Keyword. Carrying out detailed keyword research
  before putting anything on the website is the
  first part of any on-page SEO process.
• It is recommended to carry out page-wise keyword
  mapping and prioritization to come up with a
  relevant set of target keywords for each page,
  category, product, and service. This might sound
  tedious at first but the results are worth the
  efforts.

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Header Tags and URL

• HTML coding has a significant role when youre
  working towards On-page SEO for eCommerce.
  Putting appropriate Title Tag, H1, H2 Tags,
  Description Tag, and Image ALT Tags, using the
  key keyword will optimize your webpage for
  better.
• Another considerable ranking factor is the page
  URL. Studies show that short, to the point and
  crisp URL has higher chances of ranking ahead in
  the SERPs.

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Page Content

• Google has always supported the long-form content
  and has a tendency to rank pages with 1000 words
  ahead in SERPs. This might sound unreasonable as
  we are talking about the eCommerce stores.
• The body copy is considered optimized when the
  head keyword of that particular page is
  relevantly spread into the content for 3-5x
  times. By doing so, youll give the search
  engines a proper intent about the page.

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Interlinking Pages

• Another essential on-page SEO factor for
  eCommerce sites is to provide internal liking to
  the other, primary webpages of your site. The
  process of interlinking pages will help the
  search engine crawlers to visit those important
  pages of your eComm stores and pass juices to
  those key pages.
• This is also a key ranking factor which can be
  achieved by smartly handled on-page SEO for
  eCommerce stores!

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A DIY On-page SEO Guide For Your eCommerce Store