Internet Marketing Company & Web Application development Company in India

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Digital Marketing Company PPT
www.papamarketing.org
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KEYPOINTS
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Digital Marketing
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• OBJECTIVE

Reach the right audience
Engage with your audience
Motivate your audience to take your action
Maximize return on investment(ROI)
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• Benefits of Digital Marketing

Impact Full
Economical
Time Effort Saving
Real Time Analysis
Flexibility
Instant Feedback
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• What is SMM

Social Media Marketing
Social media marketing (SMM) is a form of
Internet marketing that utilizes social
networking websites as a marketing tool. The goal
of SMM is to produce content that users will
share with their social network to help a company
increase brand exposure and broaden customer
reach.
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• Digital Marketing Benefits

DMB
Digital Marketing makes possible a direct
communication path between your business and your
consumer, enabling you to prepare your own
audience of trustworthy fans. Digital
marketing increases brand awareness and reach
your target customers and provide better ROI.
Digital marketing can save you a lot of money.
With digital marketing, you can ensure that the
right consumers are viewing your content. SEO
(Search Engine Optimization) allows you to reach
those consumers who are searching the web for
content and topics that are relevant to your
business. Digital marketing enables real-time
customer service. Digital marketing provides
significant measurement and analysis of consumer
behaviour and engagement. Digital marketing
prepares you for the Internet of Things.
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• Search Engine Optimization

SEO
Search Engine Optimization or SEO refers to the
process of growing your online visibility in
non-paid (organic) search engine results. SERPs
or search engine results pages appear to users
after they search for a given set of keywords
using a search engine like Google or Bing. Each
user receives an individualized results page
based on keywords, the users location at the
time of searching, and their browsing history.
Organic search results appear in a list and are
ranked using the search engines algorithm. As
users change the way they search and engage with
online content, these algorithms change. The
higher you rank on a SERP, the more traffic is
directed to your site and the more chances of
making a passive visitor an active customer.
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• SEO Process

Competition Analysis
Off-Page Optimization
Measure results
On-Page Optimization
Improve Results
Keyword Research
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• Search Engine Marketing

SEM
Search Engine Marketing or SEM covers the ground
SEO ignores, paid traffic from search engines.
With SEM you purchase advertisement space that
appears on a users SERP. The most common paid
search platform is Google Ad Words. Next, is Bing
Ads. The search engine charges a marketer a
predetermined amount to display an advertisement
in a number of places on a SERP generated from
specific keywords or phrases. One example of SEM
is pay-per-click advertising or PPC. PPC refers
to a digital marketing method wherein search
engines charge a company each time their
advertisement is clicked.
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Thank You
www.papamarketing.org