Four ways to improve your email marketing strategy in 2020

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Four ways to improve your Email Marketing
strategy
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Email Marketing
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense,
every email sent to a potential or current
customer could be considered email marketing.
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As a whole lot of digital marketing teams have
realized the fact that email marketing provides
high ROI and conversion rates, a recipients
inbox has turned into an arena where various
companies compete to draw the recipients
attention.
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1.Use specifically personalized emails instead
of broadcast emails
Generally, companies send the same email to all
the contacts in their list. Sure, the emails are
personalized with First Name and names appearing
in the subject line but the essence of every
personalized message stays the same
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This, in turn, results in lots of subscribers
receiving emails which are totally irrelevant to
them thus ultimately resulting in lower open
rates as well as an increase in unsubscribing
rate!! Specifically, personalized emails are a
solution to this issue.
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Studies have revealed that specifically-
personalized emails produce revenues 18 times
higher as compared to emails sent through
traditional campaigns and provide 5 higher
click-through rate.
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2. Choose only those recipients who genuinely
care
Companies and digital marketing teams must
understand the essence of marketing to only
those people who really care about the
offer!. Its advisable to refrain from sending
emails to non-engaging contacts or, in the
least, reducing the frequency of sending them
emails to just once or twice a month.
Email
Marketing
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3. Hunt down whats going wrong and fix it. ASAP!
If your email marketing campaigns are not
providing you with the desired results then its
time to stop and research what is wrong.
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"If you are not seeing the email channel as a
money making machine, you have the wrong
strategy"
- Hans Smellinckx
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Apparently, if you are getting lower open rates
for your emails, you may try sending emails with
a more catchy and attention-grabbing subject
line. Also, a higher rate of un-subscription
indicates that your emails are not enticing your
contacts.
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4. Design your strategy through constant testing
Most successful email marketing strategy, which
pays back successfully for the efforts and
resources you put into it, can only be
formulated through a rigorous testing time and
again. There is no one set of rules guaranteeing
a successful email marketing strategy.
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Bottom line
On average, data is getting obsolete at a
constant rate of 4-5 per month. Thus it proves
fatal for your email marketing campaigns if you
continue using the same old data.!!
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Outsourcing to
email data cleansing jobs

• professionally skilled experts reduces your
  efforts as well as allows you to reach your
  prospects better.
• It is advisable to get your data clean
  professionally, that too at regular intervals,
  to maintain a healthy database.

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