Tips to Protect Search Engine Rankings from Google Algorithm Updates - PowerPoint PPT Presentation

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Tips to Protect Search Engine Rankings from Google Algorithm Updates

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Title: Tips to Protect Search Engine Rankings from Google Algorithm Updates


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4 Tips to Protect Your Search Engine Rankings
from Google Algorithm Updates
  • If you are a website owner you might have already
    experienced how Google can stir the pot of search
    rankings with its updates. In 2019 alone, Google
    has tweaked its search algorithm quite a few
    times causing a furore of sorts.
  • Irrespective of how we feel, Google constantly
    updates their algorithm throughout the year to
    improve the search relevance. So we are left with
    no choice but to make all the efforts to protect
    the search engine rankings of our website from
    the potential Google updates. But how do you do
    that?

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4 Tips to Protect Your Search Engine Rankings
from Google Algorithm Updates
  • Here are 4 simple fundamental tips that can help
    you protect your websites rankings from Google
    Core Algorithm updates
  • Lean, clean and faster websites take honours
  • An update is Googles way of improving the search
    relevance which is done by prioritizing the
    websites that adhere to Googles criteria of a
    user-friendly website. So how do you make your
    website Google-friendly?
  • Simple, no matter how many updates befall to rock
    the boat, the fundamentals remain the same. So
    make sure you offer a faster, secure and
    easy-to-use informative website with unique
    content with responsive design without
    overcomplicating it. Reassess your website real
    estate cut the flab, make structural changes if
    need be and take care of the site speed.
  • The simple, lean, fast website with relevant
    content is your first base to insulate your
    website from a sudden slip in rankings.

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4 Tips to Protect Your Search Engine Rankings
from Google Algorithm Updates
  • Build a brand
  • If your major source of visitors is organic
    search alone, then it is a perfect time
    opportunity for you to build your brand. Building
    a brand for your niche protects your website when
    the rankings slip in the event of a major update.
    So do capitalize on your search rankings to build
    a brand for yourself to leverage the solid base
    later on. And this can only be done if you can
    incorporate Brand Building in your Search
    Engine Optimization strategy.
  • Be in Googles good books     
  • There was a time when black hat SEO was
    considered pretty common and that is exactly why
    it was relegated to the past tense today. Google
    severely penalizes websites with shady SEO
    practices and sooner or later you will have to
    suffer the wrath of Google. So stay away from
    techniques like cloaking, keyword stuffing,
    private blog networks or structured data abuse.
    An efficient white hat SEO plan id what you
    should be focusing on if you wish for credibility
    and results in the long run.

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4 Tips to Protect Your Search Engine Rankings
from Google Algorithm Updates
  • Keep up with the trends updates
  • Search Engine Optimization is a dynamic field.
    The SEO executives scamper on their toes through
    standard SEO websites and news sources to whiff
    the updates and make necessary adjustments on the
    go. The active SEO community helps them stay up
    to date with the trends and updates to adapt new
    tricks and techniques to improve SEO performance
    as well. If you are all by yourself, we suggest
    subscribing to premier SEO websites like SEO
    Round Table Search Engine Journal to keep an
    eye on the latest updates and developments. If
    you are short on time and would like help with
    your SEO strategy, we folks at Samskriti Business
    Solutions can lend your hand in improving your
    rankings.

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