DEFINITION OF ADVANCE DIGITAL MARKETING - PowerPoint PPT Presentation

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DEFINITION OF ADVANCE DIGITAL MARKETING

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Advance Digital Marketing a umbrella term for the marketing for products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. – PowerPoint PPT presentation

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Title: DEFINITION OF ADVANCE DIGITAL MARKETING


1
THE KAPSLOG INSTITUTE OF
ADVANCE DIGITAL MARKETING
We are the best Digital Marketing Institute in
Janakpuri. Discovered the most valued digital
marketing program in Delhi NCR to launch your
Digital career.
100 JOB PLACEMENT TRAINED 1744 RPOFESSIONALS
www.institute.kapslog.in 91-7303579757
2
CompleteDigital Marketing Course in Delhi
3
DEFINITION OF ADVANCE DIGITAL MARKETING
  • Advance Digital Marketing a umbrella term for
    the marketing for products or services using
    digital technologies, mainly on the Internet, but
    also including mobile phones, display
    advertising, and any other digital medium.

4
Choose A Course That Suits Your Need
SEO Search Engine Optimization Web Development Building Websites SMO/SMM Social Media Optimization PPC Pay Per Click Campaigning
On Page Optimization Basics of HTML Facebook Marketing Campaign Optimization
Off Page SEO Website Design LinkedIn Marketing Competitor Analysis
Keyword Research Website Deployment Twitter Marketing Decoding Ads Algorithm
Lead Generation Professional Blogging Instagram Marketing Scaling Strategies
Landing Page Optimize Payment gateway Pinterest Marketing Display Optimization
5
Whenever you enter a query in a search engine and
hit 'enter' you get a list of web results that
contain that query term. Users normally tend to
visit websites that are at the top of the list as
they perceive those to be more relevant tot the
query. If you have ever wondered why some of
these websites ranks better than the other then
you must know that it is because of a powerful
web marketing technique called Search Engine
Optimization (SEO).
  • What is Search Engine Optimization (SEO)

6
What is Web Development (Building Websites)
  • Web Developing a website from scratch is a blend
    of art and science. You will learn how to create
    a website. You will learn about WordPress which
    is used in majority for developing a website
    today.
  • In addition you will get your hands on HTML and
    CSS which also is crucial to create a website.
    Basics of wordpress, how to install a theme on
    wordpress, what is Widgets in wordpress. How to
    install the plugin for SEO or social media.
  • Also, How to increase the website speed, Creating
    various pages dedicated to the other section. How
    to get the basics right, so you can have your own
    website in few hours. What is the wordpress
    Dashboard? What are the various options in it?
    How to find a theme according to the website you
    are designing.

7
What is SMO/SMM (Social Media Optimization)
  • Learn about the Viral business. How to use social
    media such as Twitter, YouTube, LinkedIn,
    Facebook, Pinterest and Instagram for promoting a
    website or a company. How to grow your business
    and widen your customer base. We will cover a
    short introduction of major Social media
    websites, How to create and implement state
    according to each site. How to monitor your
    competitors for understanding their strategy and
    tactics to get ahead of them. What are the tools,
    tips and tricks and to manage several social
    media accounts at once to boost your
    productivity?
  • Our trainers will make sure you get the best
    knowledge on every platform. Upon learning this,
    you can promote or launch a brand to create value
    for your business and your users. Once you have
    learned it, you can become the expert, starting
    your career as Social media marketing expert.

8
What is Pay Per Click Campaigning (PPC)
  • Learn about the most effective way of advertising
    online. PPC is a way of directing traffic to
    websites by paying to publishers. You will get to
    know about many of these tools to handle the PPC
    campaign.
  • Learn about tools such As Google Analytics,
    YouTube analytics, Google Keyword Planner, Google
    Ad words, YouTube advertising and Bing Ads. You
    will get familiar with Auction, Post click
    activity, and ranking algorithms.
  • Everything is taught by our professional trainer
    to make sure you get the most practical hands-on
    experience. Once you have learned it, its up to
    you to choose a path. Whether to work as a
    freelancer or joining a company as PPC campaign
    manager.

9
Marketing Goals / Objectives
Understanding the Buyer
Inbound Marketing
Direct Response Advertising
Rollout
  • Digital Marketing Plan Strategy

10
Digital Marketing Measurement
  • Calculation
  • ROI ?(retune on investment) (Payback -
    Investment)/Investment)100
  • Many tools and systems are available to calculate
    your ROI and to measure the effectiveness of your
    digital marketing campaign.
  • ROI Tools
  • Google Analytics
  • Google Webmasters Tools
  • Basic Google Search
  • Google Ad Words
  • Social Media Monitoring Tools
  • Sentiment Analysis Tools

11
For More Details
CONTACT US 91-7303579757 EMAIL ID
vikash.kapslog_at_gmail.com WEBSITE
www.institute.kapslog.in
THANK YOU
  • ADDRESS A-3/12 Second Floor, Janakpuri,
    New Delhi, Delhi 110058
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