Armour digital

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TYPES OF DOOH ITS ROLE IN INDIAS SMART CITY
MISSION
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Table ofContents
Chapter 1 Chapter 2
Types of OOH (Out of home) Medias In India
The Role of DOOH In Indias Smart Cities Mission
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1
TYPES OF OOH (OUT OF HOME) MEDIAS IN INDIA
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Types of OOH (Out of home) Medias In India

• Advertising is the pillar of any business to be
  successful. It takes an imperative role in
  experiencing a good turnaround for your business.
  Advertising is also important to run in this
  competitive world. 

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• Advertising has its own advantages to help you
  reach heights in business. No matter what your
  business is! Advertising can be achieved in
  different ways like television, newspaper, radio,
  websites, hoardings, and billboards. 
• Have you ever heard of out-of-home advertising?
  If you have a business, then you will definitely
  know this term. OOH is live for decades now, they
  are called Traditional OOH and as everything is
  moved to online now its called as Digital OOH..

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• What is traditional OOH
• Years old traditional Out-of-the-home advertising
  including advertising variations like billboards,
  digital bulletins, posters, wall scapes ,
  hoarding and many more. All these options were
  doing awesome for the past few decades
• Billboards Billboards are more impactful formats
  and they are of two types like rotary bulletins
  which can be moved from one place to another to
  give more market awareness and coverage.
  Permanent bulletins are of fixed forms and also
  have higher impacts on the promotion part of the
  business.

Traditional Billboard
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• Poster Posters are mainly used to target
  pedestrians and vehicular traffic, they deliver
  more traffic. The posters are mainly located In
  industrial areas for commercial purposes.
• Wall scape and hoarding Wall scapes and hoarding
  are one of the most common traditional OOH. They
  are commonly seen on the sides of the building
  either painted or printed. They cover most of the
  traffic and attention. 

Poster
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Wall scapes
OOH in digitalised form? What is it? And what are
its benefits!  Well, OOH is running and growing
hard to get their digital success to succeed in
their business of promoting businesses. It is
proven that DOOH ads are 2.5 times more impactful
and traffic bringing than the static OOH. They
grab attention with DOOH, advertising campaigns
experiencing advancement and more revenue
returns. Almost 60 of all its revenue has been
increased in recent years after DOOH.
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• DOOH can bring various benefits like 
• Attractive advertisements 
• Animations happening
• Programmatic DOOH 
• Demographic DOOH
• Tracking 
• Targeting and retargeting 
• Few places where you can also use DOOH , you can
  utilise to display digital out-of-the-home
  advertisements are
• 1.Shopping malls and retail stores 
• Shopping malls and retail stores because it
  attracts massive crowds and traffic to the
  advertisement. Thus it helps both the DOOH
  business holder and the client to grow. 

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Shopping Mall DOOH
2.Movie theatres and Arenas  Though these places
seem to be an entertainment buster, they
accommodate more people, higher visibility. 
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Movie theatre digital OOH
Wrap up  All that being said, DOOH is still
growing to offer you even more reliable targeting
and omni channel capabilities with much more
technical innovations. Indulge DOOH, grow your
business with DOOH and help it grow. Let it be a
win-win situation.
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2
THE ROLE OF DOOH IN INDIAS SMART CITIES MISSION
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The Role of DOOH In Indias Smart Cities Mission

• We live in an era of all things smart. Rapid
  advances in the digital technologies have
  transformed the way we live, we communicate, we
  travel, learn and work. The proliferation of
  smartphones, widespread connectivity and anytime
  anywhere access to data through cloud-based
  applications are some of the notable trends that
  have made our lives easier.

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• Riding on the wave of new technologies, countries
  across the globe are pouring investment in
  projects that aim to deliver smart solutions to
  their cities and citizens. One such initiative by
  the Government of India is the Smart Cities
  Mission launched in 2015. The goal of the
  project is to develop 100 cities across the
  country that are citizen-friendly and sustainable
  from an economic, social and environmental
  aspect.

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• Digital out-of-home advertising (DOOH) will play
  a significant role in the development of smart
  city projects in India, in line with the
  Governments vision. Solutions listed in the
  smart city charter around urban mobility include
  smart parking and intelligent traffic management,
  areas that will require DOOH advertising to be
  the primary medium of information and
  communication. Apart from serving out
  advertisements, digital displays on roads can
  provide travellers with real-time traffic
  information that can enable them to determine the
  best possible routes of commute. In October 2017,
  Indias first Intelligent Transport System was
  implemented along Ahmedabads Ashram and West
  Riverfront Roads using Digital Variable Messaging
  Sign (VMS) boards that equipped travellers with
  real-time traffic information, and also
  recommended alternate routes to less busier
  stretches of these roads.

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DOOH at Metro station
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• The applications of DOOH advertising in smart
  city projects are far-reaching. Besides enabling
  solutions for traffic system management, digital
  displays can be deployed in public places to
  provide better facilities for citizens. Some of
  these deployments will require media owners and
  civic authorities to collaborate through Public
  Private Partnership (PPP) projects. For instance,
  interactive kiosks can be deployed to promote
  tourist attractions in a city or to provide
  directory information at malls and amusements
  parks digital displays at bus and train stations
  can provide schedule information to travellers
  digital signage wayfinding solutions can be
  deployed at hospitals and shopping malls allowing
  users to navigate to their destinations with ease.

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DOOH at railway station
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• Indrajit Sen, Representative of Indian Outdoor
  Advertising Association, puts rightly into
  perspective how OOH media could be a key enabler
  of smart city projects. OOH in a Smart City
  should have elegant unipoles with scrolling
  displays or digital displays, neat bus shelters
  with signage indicating schedule for next bus to
  arrive, a well-lit tower with revolving display,
  a beautifully laid out park, well-lit parking
  areas, public toilets clean and pleasant
  conveniently located, digital signages that also
  guide on traffic density, directions to nearby
  places of interest and also provide latest news,
  said Indrajit.

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• Usage of screens have changed over the period of
  time. Now demands are different. Innovation is
  the key.
• Engagement is making the difference today for
  connected consumers.

- MR. ANIL HIRANI(MD)
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Need help with digital OOH campaigns
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