What Is The Best Time And Day To Send An Email?

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What Is The Best Time And Day To Send An Email?
Email marketing is one of the most effective
marketing strategies. With the increase in email
users, most of the businesses have started to
rely on email marketing to generate good
revenue. But day by day it is becoming difficult
to grab user attention on an email because
everyday users are
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getting tons of promotional email. Thats why
they have started to ignore all these
promotional emails. To get rid of this problem
companies and marketing agencies have started to
figure out various tips and tricks that can help
them in grabbing the users attention. In our
previous blogs on email marketing, we have
discussed how to create an attractive subject
line. And in this article, we are going to draw
your attention to one of the most common
problems faced by email marketer i.e.
Identifying the Best Time to Send an
Email. Email timing has played an important
role in making and breaking an email marketing
campaign. If you try sending an email at the
wrong time then there are chances of getting a
low email open rate and click-through rate.
Whereas perfect timing can help in having a big
impact on the email marketing campaign. There
are marketers and companies who want to know the
best time to send an email to a busy person.
Because perfect timing can help them in getting
more email open rates and CTR. As we are moving
ahead in the email marketing series, we have
given detailed information on h ow to boost an
email open rate and tips on g etting desired
email Click-Through Rate. And in this article, we
will be discussing what is the best time to send
an email? What is the Best Day to Send an
Email? If you are creating an email campaign
then you should be aware of the best day for
your email. Identifying the best day to run an
email campaign can help you in getting a high
email open rate and click-through rate. We have
collected data from the Get response, and by
looking at the graph you can analyze how email
open rate and ctr vary on different days. Weekdays
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• have a higher email open rate than weekends
  because during weekends people are not much
  active on mobile phones and desktop.
• Before scheduling any email marketing campaign
  you should be clear about two things
• Day Vs Night
• If you are planning to run an email campaign then
  day time is considered to be the most effective
  than night time. Because people generally prefer
  to open their email when they are awake and
  while traveling to their workplace i.e between 9
  Am 10 Am. Thats why mobile devices have a
  more open rate compared to desktop. You can also
  analyze your previous data and check what time
  is perfect for your email campaign. Because
  sometimes running an email campaign between 7 Pm
  8 Pm also works.
• Weekends VS Weekdays
• Weekends are the days when people generally go
  out with their families or friends. And they
  dont show any interest in opening their email.
  Thats why weekends are considered to have less
  email open rates compared to weekdays. By
  looking at the graph, you can analyze Saturday
  and Sunday has the least percentage of open rate
  compared to other days i.e less than 10. So, if
  you are running an email marketing campaign then
  try to avoid weekends to make your campaign
  successful.
• One of the biggest misconceptions among marketers
  is that Mondays have a higher open rate than
  any other day. We have collected data from word
  stream and by looking at the image you can
  figure out that compared to other weekdays Monday
  has less email open. Because people are already
  upset about the end of the weekend. And while
  traveling to their workplace they open only
  important emails by ignoring all those tons of
  promotional emails that

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• they received on their weekends. So, if you are
  planning to schedule your email campaign for
  Monday then take a pause to think about it,
  analyze your previous data then run your
  campaign.
• Tuesday, Wednesday and Thursday are considered as
  the most favorite weekdays to run an email
  campaign. Compared to other days three days have
  a higher email open rate and click-through rate.
  Because people are very much active in their mail
  application and website. Friday also has a good
  open rate but only in the day time. By looking
  at the graph you can figure out that Tuesday and
  Thursday are the most popular days with the
  highest email open rate. So, if you are planning
  to run an email campaign then these three days
  can help you in making your campaign successful.
  And you can achieve the desired email open rate
  and click-through rate percentage.
• Read more Email Marketing Series What Is The
  Best Time And Day To S end An Email?
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