How free games are earning a fortune by giving free access to use?

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How free games are earning a fortune by giving
free access to use?
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The mobile app industry is fueling like never
before and given rise to thousands of lucrative
app ideas every day. Among all the categories of
mobile applications, mobile games have registered
themselves as the most popular category.
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Overview

• As more and more users are going crazy over
  games, the mobile game industry is thriving and
  giving opportunities to new players to come up
  with unique games and make grossing profits. But,
  do you ever wonder how the new releasing games
  are charging users nothing to play and making
  millions?

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As per Forbes, 2018 recorded the total gaming
market revenue of 138.7 Billion, which is
poised to grow by 9.6 and reach 152.1 Billion in
2019. As these games are free to download, the
genuine question arises how exactly do these
companies make money of their free games app. To
understand this, weve listed down various ways
how free games making grassing profits
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Advertisements

• As these games are free to download and play,
  developers use the advertising model to generate
  money. Ads are considered to be one of the prime
  ways of monetizing the games app, where
  developers use different types of ads.

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Display or banner ads

• These are the most commonly used ads that are
  dynamically displayed at the top or bottom of the
  screen in different sizes.

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Interstitial ads
Incentivized ads

• These ads are shown in the application
  automatically at intervals. These ads are usually
  displayed after getting through each level in the
  game, making them unintrusive.

• These ads act like a bonus in exchange for
  watching the video ad. These types of ads are
  most commonly seen in Candy Crush where users get
  a new life or spin if they choose to watch the
  ad.

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Contextual ads

• These ads are branded gameplay objects that are
  placed within the scenery of the game.

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Micro-transaction model

• Micro-transactions allows users to make small
  transactions to buy small things in exchange for
  small prices to enrich user's playing experience.
  For example, users can buy gold or lives in
  Subway Surfers in exchange for a small amount.
  Game addicts who want uninterrupted experience
  likely purchase them from game app that acts a
  revenue model for different game applications.

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Subscription

• Using different advertising techniques and the
  micro-transaction model is not enough, but to
  make grossing profits through the game
  application, developers also have leverage on
  other techniques.

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Freemium

• A freemium game application is free at the app
  store to download but it includes in-app
  purchases (using microtransactions) to allows
  users to pay money in order to unlock certain
  features. In this model, the developers give the
  core functionality of the game for free but only
  keep some extras or upgraded features while
  users agree to pay.

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Shareware

• Though this technique is considered to be a
  little outdated nowadays with the usage of the
  freemium model, yet there are few game
  applications that still leverage on shareware
  technique as their revenue model.

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Conclusion

• There is no doubt that people are going crazy
  over games and these robust app ideas are
  dominating the app world. There are several games
  that have a huge following base, for them, it is
  not just these techniques which fetch them huge
  money but also various other techniques like
  selling merchandise honoring events.

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Thank you!

• Ref http//bit.ly/2vJBOeJ