Ultimate Image SEO for Google Image Search Ranking Optimization

1
Ultimate Image SEO for Google Image Search
Ranking Optimization
2

• Naming The Images, The Right Way
• Google says that the filename of your image
  should be such that it gets
• a better idea of the subject matter of the image.
• Using Captions And Alt Text That Are
  Descriptive
• The term alt text stands for alternative text. It
  describes an image.
• Google uses alt text along with other tools such
  as page contents and computer vision algorithms
  to understand what the subject matter of an image
  is.
• Selecting The Best Kind Of Image Format
• Google has said that this is a major ranking
  factor for both mobile and desktop pages.
• You have to select the aptest kind of file type
  for your images.

3

• Resizing The Images As Per The Site
  Dimensions
• When you are uploading images on your website you
  need to resize them as per the maximum width that
  you need in such cases.
• Decreasing The File Size Of Your Images
• Google suggests a couple of open-source tools to
  decreasing the file size of your images 
• Such as Guetzli, pngquant, and MozJPEG, which is
  brought to you by Mozilla. 
• Google recommends that you use ImageOptim.
• Creating Image Sitemaps
• Google gives a lot of importance to image
  sitemaps.
• This is because images provide critical
  information regarding the content you have on the
  site. 

4

• Using Vector Graphics At The Right Places --
• Google says that vector graphics such as logos,
  icons, and texts are great.
• This is because they can provide sharp results
  irrespective of factors such as zoom setting and
  resolution.
• Serving Responsive Images -
• When you can do so you improve the load time of
  your website and this means a better experience
  for your user. 
• Using Schema Markup-
• Google says that you can use the right kind of
  structured data on the pages and this can help
  the users find out more about the content related
  to each image.

5

• Try Using Lazy Loading -
• Lazy loading is a process where the browser loads
  images when and as they need to be loaded.
• Google has provided mixed messages on how
  effective such lazy loading can be for SEO. But
  now it supports it fully. 
• Making The Most Of Browser Caching -
• Browser caching is a process where files such as
  images are stored in the browsers of your
  visitors.
• This means that when they visit your site in the
  future the website loads a lot faster than
  earlier.
• Using CDN -
• CDN caches your images throughout a network of
  servers that are spread all across the world.

6

• Conclusion
• There is nothing to deny that image SEO is rather
  complex as a topic.
• Google has plenty of documentation when it comes
  to the same.
•  It has a page on automating the optimization of
  images and it is around 15,000 words long!  
• You can always read up the documents of Google if
  you wish to know all the information that you
  want to in this regard. 
• However, the points that have been mentioned over
  here are ones that you should keep in mind.