Catalog Management: 5 Best Practices for Ecommerce Catalogs

1
Catalog Management 5 Best Practices for
Ecommerce Catalogs
2

• 1) Displaying Comprehensive and Accurate Product
  Information
• When quality product information is missing, how
  can you expect your customers to place orders on
  your ecommerce store?
• A lack of trust and confidence sets in when your
  online store fails to provide in-depth product
  information. This eventually translates into a
  loss of business.
• Including detailed product information is one of
  the best practices to follow in Ecommerce catalog
  management.
• Showing comprehensive product data that includes
  product images, technical attributes, videos,
  stock levels, etc., is the first step towards
  building trust in your ecommerce business.

3

• 2) Categorize your Products Properly
• Want your consumers to quickly search for
  products on your ecommerce store? If yes, make
  sure to categorize all your catalog products
  correctly.
• With proper categorization, the search results
  are able to retrieve products. Organize the
  products properly in specific classes.
• Tagging your products using simple keywords is
  also important to make it easier to search
  catalog content. Tagging helps to classify
  inventory in your IT product catalog and moreover
  allows consumers to filter and sort products
  based on their preferred tags.
• Say, you are selling a wide range of products on
  your ecommerce store. In order to make your
  products searchable via different keywords, make
  sure to tag every product with 2-3 relevant
  keywords.

4

• 3) Proper Optimization
• Optimization of product pages is necessary to
  increase visibility in search engines.
• Although a Catalog management software helps to
  automate processes and allow you to manage your
  online catalog, you cannot forget SEO
  optimization, which is crucial to attract
  traffic.
• In order to optimize product pages, it is
  important that the descriptions are SEO
  friendly.

5

• 4) Customize Catalog for B2B Customers
• In a B2B environment, it is important to provide
  a personalized shopping experience for your
  customers.
• Catalog content varies from one B2B customer to
  another. Product categorization will change
  according to customer requirements. Hence you
  cannot display the same catalog for all your
  customers.
• It is important that you segment your customers
  to create customer-specific catalogs. This means
  catalog content will vary depending upon who has
  logged into the store.

6

• 5) Suggest Upsells/Cross-sells
• Showing upsell and cross-sell products is one of
  the best catalog management best practices that
  can help to grow your revenue.
• Apart from checkout, upsells and cross-sells
  (related/alternative products) should be
  displayed on product detail pages.
• Moreover, displaying upsells/cross-sells gives
  you the opportunity to show the breadth of your
  catalog.