Internet Marketing|Digital Marketing Courses|Best Digital Traning Institute In Pune

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Search Engine Optimization
Made by Prasad Kharad
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Introduction

• Search engine optimization (SEO) is the process
  of affecting the visibility of
• a website or a web page in a web search engine's
  unpaid results.
• It is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.

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• SEO helps the engines figure out what each page
  is about, and how it may be useful for users.
• SEO allows webmasters to provide clues that the
  engines can use to understand content. In fact,
  adding proper structure to your content is
  essential to SEO.

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? Understanding both the abilities and
limitations of search engines allows you to
properly build, format, and annotate your web
content in a way that search engines can digest.
Without SEO, a website can be invisible to
search engines.
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Digital Marketing traning Institute in Pune .
About School of Internet Marketing

• School of Internet Marketing showcasing is a
  standout amongst other Digital Marketing
  establishments in Pimpri Chinchwad PCMC and Pune
  that have practical experience in advanced
  publicizing.
• Every one of our resources are Google guaranteed
  industry specialists.
• We offer every one of our understudies
  intelligent investigation material Classroom
  preparing and to chip away at live undertakings.
• We give 100 Job arrangement help.
• We give a half year entry level position that
  excessively paid with suggestion letter.

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Problem Domain
Why do we need SEO today? Where does the problem
lie?
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Let us consider a situation
? You wish to buy a blue denim shirt.

• You decide to look for it online
• You type buy blue denim shirt online in the
  Google search engine bar
• What happens next?
• A race has begun!!

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? E commerce websites like these are numerous in
numbers. And all of them will be fighting to get
listed in the SERP for the search you just made.
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? Where do you look for the search results?

• First page, second, maybe third
• A maximum of 5 pages in the worst case scenario
• Now what happens to the sites that do not make
  it to the top 5 pages of the search results?
• They loose out customers, traffic and conversions
• What is the use of making a website if people do
  not visit it?

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? In todays world where all major businesses
have gone online, if your website is not listed
among the top few pages of search results, your
business can suffer major setbacks

• So what is the solution?
• Answer is Search Engine Optimization
• SEO enables you to not only get listed on SERP
  but also expand your business
• Studies have proved that SEO can boost the
  number of visitors on your website by 400 and
  customer conversions by 100

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This is where SEO belongs DIGITAL MARKETING

• Digital marketing is an umbrella term for
• the marketing of products or services using
  digital technologies, mainly on the Internet,
  but also including mobile phones, display
  advertising, and any other digital medium.
• The way in which digital marketing has developed
  since the 1990s and 2000s has changed the way
  brands and businesses utilize technology and
  digital marketing for their marketing.

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• The use of digital marketing in the digital era
  not only allows for brands to market their
  products and services but also allows for online
  customer support through 24/7 services to make
  customer feel supported and valued.
• The use of social media interaction allows
  brands to receive both positive and negative
  feedback from their customers.

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BRAND AWARENESS

• 1. Ease of access
• Information accessed at a fast rate using many
  digital mediums,
• such as Facebook, YouTube, Forums, and Email etc.
• The targeted audience is able to ask questions
  about the brand and get familiar with it which
  traditional forms of Marketing may not offer.
• 2. Competitive advantage
• Businesses are able to pinpoint behavioral
  patterns of clients and gather feedback on their
  needs which has a larger impact on those
  consumers who are active social media users.

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• 3. Effectiveness
• Digital marketing enables us to reach vast
  numbers of potential
• consumers at a same time.
• No geographical limitations
• This allows companies to become international and
  expand their customer reach to other countries
  other than the country it is based or originates
  from.

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WHY SEO???!!

• In todays competitive market SEO is more
  important than ever. Search engines serve
  millions of users per day looking for answers to
  their questions or for solutions to their
  problems. If you have a web site, blog or online
  store, SEO can help your business grow and meet
  the business objectives.
• Search engine optimization is essential because
• The majority of search engines users are more
  likely to choose one of the top 5 suggestions in
  the results page so to take advantage of this and
  gain visitors to your web site or customers to
  your on-line store you need to rank as higher as
  possible.
• SEO is not only about search engines but good SEO
  practices improve the
• user experience and usability of a web site.
• Users trust search engines and having a presence
  in the top positions for the keywords the user
  is searching increases the web sites trust.

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• SEO is also good for the social promotion of your
  web site. People who find your web site by
  searching Google or Yahoo are more likely to
  promote it on Facebook, Twitter, Google or other
  social media channels.
• SEO is also important for the smooth running of a
  big web site. Web sites with more than one
  author can benefit from SEO in a direct and
  indirect way. Their direct benefit is increase in
  search engine traffic and their indirect benefit
  is having a common framework (checklists) to use
  before publishing content on the site.
• SEO can put you ahead of the competition. If two
  web sites are selling the same thing, the search
  engine optimized web site is more likely to have
  more customers and make more sales.

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• There are mainly two kinds of SEO techniques
• On page SEO
• Off page SEO
• Apart from this well be using web analytics.
• Google analytics is the service which would help
  us in this.

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On Page SEO

• On page SEO is carried out on every page of the
  website. It includes those changes that we make
  to our site or on the lines of which we develop
  a website, that make it search engine friendly.
• Techniques that come under it
• Original and relevant content
• Meta tags
• Meta description
• Keyword density
• Sitemaps
• URL structure
• Image SEO
• Internal linking

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Off Page SEO

• Off page SEO deals with attracting visitors
  through other websites, that are good and
  authoritative. In off page SEO, we do not work
  upon our own website.
• Techniques
• Back linking
• Forum posting
• Social bookmarking
• Search Engine Submission
• Link exchange
• Photo Sharing

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THANK YOU !!!! ?