6 [fresh] digital marketing tips that will help businesses combat coronavirus impact

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6 FRESH Digital Marketing Tips That Will Help
Businesses Combat Coronavirus Impact

• Created by colorwhistle.com

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• Businesses are facing challenging times as the
  coronavirus pandemic is biting the global
  economy. Many businesses have been impacted,
  grocery stores are left with empty shelves and
  restaurants look like ghost towns.
• As a business owner, we know that you are looking
  for ways to get through this.
• Try To Be Positive Its Going to Get Better.

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• Fortunately, staying calm under difficult
  situations is part of the job description for
  entrepreneurs and business leaders.
• If you stay proactive now, you can put your
  business in a more secure position and recover
  quickly once this crisis subsides. In fact,
  China, the country from which the virus
  originated, is already showing signs of economic
  recovery.

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Do you want proof? Well, here are a few sources.

• China is lifting travel restrictions and life is
  returning to normal.- Source
• For the first time since December, China Reports
  No New Domestic Cases Source
• Chinas Economy to Return Fast to Potential
  Growth, PBOC Says Source

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• So, if you work smarter, you can tackle the
  challenges ahead. Here are some key strategies
  and insights that you must keep in mind to help
  your business recover from coronavirus.

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Top Digital Marketing Tactics to Consider During
this Coronavirus Downtime
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(No Transcript)
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• An exclusive survey conducted by Marketing Week
  and Econsultancy, reveals coronavirus will
  heavily impact marketing activities for the first
  half of 2020.
• We understand that you will be carefully watching
  your budgets, mine every penny you made on your
  investment and looking for cost-effective ways to
  deliver your products or services.

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• When making budget cuts, marketing may be at the
  top of your list. But, a cut on marketing
  activities will only be a short-term fix and will
  not help you in the long run. Maintaining
  visibility is essential for long-term
  profitability.
• In situations like this, many fail to plan.
  Making focused plans is more important than ever.
  Here are some marketing tactics you need to
  consider during this coronavirus downtime.

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Do Smart Work to Keep your Existing Customer Base
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• You need to regularly keep in touch with your
  existing customers or youll risk losing them.
  Keep in mind that it is always cheaper to keep an
  existing customer than to gain a new one. Here
  are some tips on how you can do that effectively.

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Marketing Automation

• It is one of the easiest and most cost-effective
  ways of keeping in touch with your customers.
  Avoid sending automated emails, instead, send out
  personalized,and targeted messages to customers
  who want to hear from you

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Producing Content

• This is an essential ingredient for keeping in
  touch with your existing customer base. Share
  innovations you are making and any other good
  news like awards and client wins. You can also
  hire professional writers for help

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Be More Social

• Platforms like LinkedIn, Twitter, Facebook are
  the places where people are discussing their
  purchasing decisions and exchanging views about
  various businesses. So, create a social media
  plan to contribute to the conversation

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Be More Visible in Front of Your Potential Clients
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• You have to create more awareness to get more
  visibility. This means you have to drive more
  visitors to your website to make sales. You need
  to be found at every stage of the buying cycle
  from exploring to analyzing new offerings. Heres
  how to do that.

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Exposure Effect

• It is an age-old marketing phenomenon that helps
  consumers develop a preference for your product
  or service merely because your brand is more
  visible. Setting aside a budget to keep your
  brand visible will have long-term benefits

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Update Your Content

• Your website must have an archive of content that
  will still be useful for your customers and
  search engines. Update those content with an
  objective of improving the search ranking

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Concentrate on Driving Conversions
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• One of the most cost-effective digital marketing
  technique is conversion rate optimization. Making
  small changes to the user experience of your
  website will have an amazing impact. Here are
  tips on how to do that.

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Share Positive Stories

• Take a look at your case studies, recommendations
  and reviews at every touchpoint in your
  marketing. Try to add them throughout your
  website and share it across your social media
  channels

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Improve User Experience

• If you have been meaning to improve the user
  experience of your website, optimize your site
  for mobile or even redesigning your existing
  website, now is the time. Making small changes
  will somehow have a bigger impact

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Keep Measuring
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• If you dont measure, you cannot manage. If you
  cant manage, you will flush money down the
  drain. Measuring means taking accountability for
  your marketing spend. Now is the time to measure
  sales, leads generated, referrals and key
  performance indicators.

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Properly configure Google Analytics

• Make sure if you have set up the goals and
  connected properly to the search console. Take
  advantage of all the free data offered by Google
  Analytics to shape a strategy

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Measure social media ROI






Measure social media ROI






Measure Social Media ROI

• When budgets get tight, an easy option would be
  to put a break on social media activity because
  it may appear to be time consuming and
  non-essential. Before you make this decision,
  check how social media is contributing in terms
  of engagement and visibility

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Learn, Unlearn and Relearn
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• Always keep this in mind, there is no one-size
  fits all approach for digital marketing. You have
  to be quick and creative. Always make it a point
  to measure your success and learn from the
  experiment. Here are some tips.
• Experiments you do must always be cost-effective
  and easy to deliver

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• If your experiment works, great, do more of it
• If the experiment doesnt work, terminate the
  plan and move on. Start testing on something new

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Other Points to Keep in Mind
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• Here are some other points you can keep in mind
  while defining your marketing strategy and action
  plans.
• As more people are at home in front of their
  screen, now is a great opportunity to use PPC
  marketing to connect with customers

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• Competitors may stop their SEO campaigns because
  of the current situation. In SEO, the work you do
  today, will take at least a few months to affect
  the search. So, now is a great time to push
  harder to outrank your competitors
• Use local SEO strategies to optimize your website
  for near me searches

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• Dont fall victim to the panic move. Such type of
  reactions will not work well in digital marketing
• Whether it is website redesign or adding new
  graphics to your website, create a digital
  to-do-list and finish the tasks that have been
  overlooked. We have written a detailed website
  redesign checklist, do check it out to learn more.

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Learn From The Experience
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• Try to keep a positive mindset and learn from the
  experience. We understand that this sounds like a
  cliche, but its actually true. As a business
  owner or entrepreneur, you must be really good at
  beating yourself up when things go wrong.

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• But you really cant do anything about this. Now
  is the perfect time to invest in your business.
  Upgrade your website, give your brand a new
  corporate image, invest in new technology, do a
  CRO (conversion rate optimization) audit and
  spend in anything else that will make your
  business run more impressively.

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• There are always challenges affecting businesses.
  Learn to adapt and create new opportunities. You
  can bounce back stronger, even from a major
  pandemic like coronavirus.

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C.A.L.L
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• If you have any questions about how
  ColorWhistles digital solutions can help your
  business grow during tough situations like this,

• Visit
• www.colorwhistle.com