M-commerce & Enterprise Apps- The Need of Today’s Hyperlocal Digital World

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The move from e-commerce to m-commerce has been a
result of an organic growth process in the
e-tailing market. As people spend more time with
online shopping on their mobile devices, it makes
sense to have a mobile application ready for
their convenience. Further, brand loyalty can be
promoted by driving customers towards downloading
the mobile application rather than shopping on
the mobile site of the business. Enterprise
application development is receiving a huge
impetus from this emerging trend which is
bounding towards a rapid rise. Mobile Trends As
per a report published by We Are Social, a
global social media agency, the internet traffic
is generated, 27 on laptops and desktops, 1 on
tablets and a whopping 72 on mobile phones. This
number is growing and very soon, it may come to
overshadow the 27 share of laptops and desktops
too. This trend has set the majority of the
e-commerce businesses to take a plunge in mobile
commerce and in turn driven the enterprise app
market online.
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App Development Technology Whether it is
WooCommerce or BigCommerce, application
development platforms, especially the open source
platforms are witnessing a huge demand as they
present a distinct price advantage. The growth in
m-commerce and hyperlocal business drives
integration of features such as social networking
and GPS integration as business trade locally.
Enterprise applications for e-tailing are
incomplete without social networking connectivity
for promotion. In fact, Twitters Bootstrap
toolkit promotes easy integration of responsive
sites for mobile with its social networking
platform. M-Commerce to Hyperlocal Hyperlocal
has vast potentials and many up and coming
startups are taking advantage of this new wave to
sell everything from grocery products to high-end
transaction items, including automobiles and real
estate. Hyperlocal commerce connects the local
retailer with customers within a particular area.
They enjoy the advantage of lower logistics
costs, inventory maintenance and shorter delivery
time. The offerings are customized as per the
tastes of the demographics.
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Its a Two-Way Street Hyperlocal offers
personalized services, improving their delivery
capabilities while the hyperlocal stores depend
more on goodwill and customer loyalty. Hybris
development platform for ecommerce offers options
to integrate product details, with multichannel
management and operations management. This
enables streamlined operations on a single
platform. Whether m-commerce or hyperlocal, or a
synergy of the two, the digital technology has
changed the face of how business is conducted and
the new system is likely to change the face of
the marketplace in a very evident manner.