How to Get Benefit of Geo Target During Covid-19 Epidemic - PowerPoint PPT Presentation

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How to Get Benefit of Geo Target During Covid-19 Epidemic

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'Being in the right place at the right time' this premise is fundamental to any digital marketing strategy. Now, thanks to geotargeting, we can customize our content online based on the geographical location of our potential customers. Here's how to benefit from GeoTargetting during covid-19. – PowerPoint PPT presentation

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Title: How to Get Benefit of Geo Target During Covid-19 Epidemic


1
DIGITAL TRANSFORMATION AND GEO TARGETED DECISIONS
How to get benefit of GEO TARGET during covid-19
epidemic?
1
4
COORDINATE
GEO-FENCE
INFROMATION
LOCATION
TARGET
  • Identification of targets (COVID-19 survivors)
    and monitoring using geo- locations .It may also
    be a more cost-
  • Using location data, command center planners use
    adjustments to prioritize areas which are most
    infected and it will help to create hot spot
    based on data.

effective way to avoid delay. A low-cost,
broader area monitoring can accomplish the same
targeting goals by opting out of all areas but
desired target location.
TARGET
PRIORITIZE BETTER
2
5
  • Monitoring and analysis by geolocation with
    public want and needs data. Like Airports on
    weekdays are a great source
  • Location based search keywords identifications
    to get public reactions and curiosity to get
    location intent that we can target. Include
    location terms such as area code, ZIP code,
    neighborhood, community name, nearby landmarks,
    popular venues, tourist destinations, well known
    street names, local jargon and other keywords.

of business travelers , while weekends
and Spring Break bring more leisure
visitors and families looking for more casual
dining options.
WANTS OR NEEDS
LOCATION-SPECIFIC KEYWORDS
3
6
  • Geo-fencing allows command centres to set a
    perimeter around a physical location in which
    target could be monitored. For geo-fencing
    include creative messages acknowledging the
    users location or may include location-based
    features such as a target locator.
  • After Identification of infected person, Major
    work is to explore and gather where he has
    visited and to whom he has met .Based on the
    gathered data, decision maker could identify and
    quarantine people . The target may be from
    anywhere in the city but their location history
    allows command center to target those who are
    likely to be in the area .

RADIUS BY DISTANCE
PAST LOCATIONS VISITED
DIGITAL TRANSFORMATION MAGIC USING TECHNOLOGIES,
TOOLS AND METHODS.
WEB-TECH
AR/VR
CLOUD
DESIGN THINKING
BIG DATA
MOBILE-TECH
INTERNET OF THINGS
ARTIFICIAL INTELLIGENCE
HYPER AUTOMATION
CYBER SECURITY
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