Important Ways to Create an Email List During Covid19 Outbreak for Your Ecommerce Business

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Important Ways to Create an Email List During
Covid19 Outbreak for Your Ecommerce Business
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• Email marketing is considered to be one of the
  most profitable channels for all ecommerce
  stores. In this competitive market, having a
  strong email campaign can help to be an enormous
  asset that can add value to your entire marketing
  plan. Email marketing is a great means to save
  lost sales during the COVID-19 outbreak and it
  offers strong conversion rates across multiple
  industries.
• Being able to keep in touch with your customers
  during the lockdown period via promotional
  letters, newsletters and other friendly reminders
  often help to keep you on their mind and in their
  inbox. Getting someone to give their email
  address is often easier than pursuing them to buy
  something from your ecommerce development site.

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But How can You Create Your Email List From
Inexpensive Ways and Use it to Generate Sales?

• Since some of your valuable subscribers who have
  not purchased on their first may be interested in
  purchasing once they get a mail from your
  website. It really makes sense to turn your eye
  towards your online store as it is the first
  place to start creating your email list for your
  ecommerce site.

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• Add a Website Popup
• One easiest and simplest means to grow your email
  list is by creating website popups. By offering
  something valuable in exchange of your visitors
  email address, you can easily convert the traffic
  to leads during the coronavirus pandemic. Since
  most shoppers are placing their orders online,
  using popups can help to dramatically increase
  your email sign ups. So, try popups with
  discounts or free discount coupons and place it
  in the home page so that the visitors landing on
  your site can easily share their email ids and
  avail the offers.

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• Effectively Use the Landing Page
• Using various techniques to drive traffic to the
  landing page that is especially designed to
  motivate your visitors to share an email address
  works well. Tell your visitors the reason why
  they should leave their contact information with
  you.
• Placing a strong call to action can motivate them
  and this motivation can be anything regarding
  free e-books, newsletters, special discounts, and
  promises to notify them about new products and
  sales. Make sure that the page is free from any
  distractions and your visitors have all the
  information that they are actually looking for.

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• Try an Email Sign Up Form in the Footer Section
• Your ecommerce developers can use locations where
  visitors often look for additional information
  and such places on your site are the best to test
  small offers. The conversion rate for such
  locations are usually low, but they can
  contribute in building a long email list over
  time. Since shoppers mostly scroll down to the
  sites footer to learn more about the brand,
  placing a sign up form will attract their
  attention and encourage them to subscribe.

Also Read Here is Why Your Ecommerce Store
Should Consider Upgrading to Magento 2
Development
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• Locked Blog Content
• Locking important content on your website is
  another simple way to insist your ecommerce
  website visitors to share their email ids. But
  always remember that the information that you are
  locking should be highly relevant and
  informative, which visitors will eagerly look
  for. When you do this, you can observe about 30
  visitors converting to subscribers. You can lock
  your whitepapers and e-books and it is only after
  sharing ones email id that they can view the
  content.

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• Refer a Friend
• Another simple strategy, which is an effective
  one is to refer a friend and get some discount.
  Since forwarding someone elses email helps to
  get a discount, most visitors will willingly do
  it for some extra benefit. Either way you benefit
  as your loyal customer would refer someone who
  they believe that they would be interested in
  your product. The more people you have on your
  landing page the more opportunity you have to
  build a larger email list for your ecommerce
  site.

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