ActiveCampaign to be Listed as a top player in the Marketing Automation Software

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• ActiveCampaign to be Listed as a top player in
  the Marketing Automation Software Market on
  360Quadrants
• ActiveCampaign will be listed as a top player in
  the Marketing Automation Software segment on
  360Quadrants.ActiveCampaign is a cloud software
  platform company that providescustomer
  experience automation (CXA)software which
  includes email marketing, marketing automation,
  sales automation, and CRM categories.
  ActiveCampaign Marketing Automation platform
  allows businesses to connect and communicate
  with their customers through personalized and
  intelligence-driven messages across the channels.
• Recently, ActiveCampaign promoted 100M funding
  for its an all-in-one marketing and sales
  automation platform tools to encourage its
  digital age. ActiveCampaign covering different
  aspects of marketing and sales space with its
  own unique approach. This funding is helpful for
  ActiveCampaign to build its own one-stop-shop
  model for marketing tools to run email and
  messaging-based marketing campaigns, marketing
  automation across sites and events, and sales and
  CRM. ActiveCampaign pricing details can be found
  on 360Quadrants.
• 360Quadrants, the most granular comparison
  platform, is working on releasing a quadrant on
  Marketing Automation Software to help businesses
  make quicker and more informed decisions.
  360Quadrants combines inputs from various
  industry experts, buyers, and vendors, and
  conducts extensive secondary research inclusive
  of annual reports, company press releases,
  investor presentations, white paper, and various
  directories and databases in order to rate the
  companies in every quadrant.
• 360Quadrants covers 36 companies in the Marketing
  Automation Software space and will place the top
  25 of them in a quadrant based on their quality,
  reliability, and business outcome. These 25
  companies will be categorized as Visionary
  Leaders, Innovators, Dynamic Differentiators, and
  Emerging Companies.
• Along with the listing of ActiveCampaign
  Marketing Automation Software 360Quadrants has
  worked on listing Simplycast, Klaviyo, Hubspot,
  Acoustic, Lead squared, Oracle Corporation,
  Exponea, and Salesforce among others as the top
  vendors in the Marketing Automation Software. The
  platform will also provide the most granular
  Marketing Automation Software comparisons between
  vendors.
• Marketing automation software is akey component
  of marketing automation tools that enables the
  companies to automate its marketing related
  activities such as email marketing, social media,
  direct mail, lead generation, digital
  advertising, and many more. Marketing automation
  products can help to streamlines marketing
  workflowsand measure the outcome ofan entire
  marketing campaignacross segments and
  channels.Marketing automation software can often
  integrate with CRM software, CMS tools, social
  media management software, and account-based
  orchestration platforms.
• 360 Scoring Methodology
• Top Companies in Marketing Automation
  Softwarewill be rated using the following
  methodology -
• A highly experienced team of researchers and
  senior analysts conduct extensive research to
  generate a list of vendors (competitors).

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• A patent-pending algorithm is used to collect
  inputs from key stakeholdersindustry experts,
  buyers, vendors, and 360Quadrants analystsbased
  on criteria for Product Maturity and Company
  Maturity.
• Criteria under Product Maturity include breadth
  and depth of product/service offering, product
  features and functionalities, product
  differentiation, and their impact on customer
  value.
• Criteria under Company Maturity include
  geographical footprint, partner ecosystem,
  financial stability, and client coverage or
  sector footprint.
• Approximately 20 in-depth parameterswill be
  considered for research for the Marketing
  Automation Software market. These parameters will
  be updated every 6 months to ensure latest
  developments are taken into consideration.
• A weight is assigned to each stakeholder based on
  information gathered pertaining to
• the above criteria as well as inputs from
  stakeholders. These inputs follow the order of
  priority given below
• Buyers
• Industry Experts
• 360Quadrants Analysts
• Vendors (Competitors)
• The inputs are analyzed, and a final rating is
  assigned to each vendor (competitor).
• After the finalization of ratings, each vendor is
  placed in the most relevant quadrant based on
  their score.
• About 360Quadrants
• 360Quadrants is the largest marketplace looking
  to disrupt US 3.7 trillion of technology spend
  and is the only rating platform for vendors in
  the technology space. The platform provides users
  access to unbiased information that helps them
  make qualified business decisions. 360Quadrants
  enables vendors to influence the business
  decisions of potential clients. Vendors get to
  win ideal new customers, customize their
  quadrants, decide key parameters, and position
  themselves strategically in a niche space, to be
  consumed by giants and start-ups alike. Experts
  get to grow their brand and increase their
  thought leadership. The platform targets the
  building of a social network that links industry
  experts with companies worldwide.The platform has
  around 400 total buyers across various markets.
• 360Quadrants will also be launching quadrants in
  fields like Email Marketing, Help Desk Software,
  Remote Desktop Software and e-Commerce Platforms.