Reduce Shopping Cart Abandonment Using Different Techniques In 2020

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Reduce Shopping Cart Abandonment Using Different
Techniques In 2020
Are you looking to reduce shopping cart
abandonment of your eCommerce website? Shopping
cart abandonment is one of the most common
problems faced by almost every eCommerce
website. Sometimes your eCommerce website
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design drives away shoppers, Whereas most of the
time checkout page issues give rise to shopping
cart abandonment. Other than eCommerce website
design and checkout page issues there are other
problems that abstain customers from performing
the desired action. So the question is how to
reduce shopping cart abandonment issues? Dont
worry our marketing and eCommerce website design
experts have got you covered, Below we have
listed all the problems and solutions for
reducing cart abandonment. But before that look
at the below statistics to know what encourages
cart abandonment? In this article, we will help
you to identify the reasons behind shopping cart
abandonment and how you can resolve those issues
to reduce cart abandonment. If you are looking
to improve your eCommerce sales and conversions
then check our blog on Checkout Page
Optimization Different Way To Improve Checkout
Page Conversion In 2020 What is Cart
Abandonment? Cart Abandonment refers to the term
used in eCommerce when a customer adds the item
into the cart and leaves the page without
completing the action. Even if your customer
moves the cart item into the checkout page and
leaves the website without making the final
purchase then it is considered as Shopping cart
abandonment. Cart abandonment differs depending
on the different industry as shown in the above
bar chart. If you wish to calculate the shopping
cart abandonment rate then you can do it by
dividing the total number of
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completed purchases by the number of carts
created subtract by 1 X 100 to get the cart
abandonment rate. Why do customers abandon
carts? Whether you are aware or not but today
more than 70 of the shoppers abandon the cart
after facing various problems during the checkout
process. Yes, its true earlier customers used to
compromise, but with the increase in the number
of eCommerce websites, it has become essential
for every website to minimize every small
mistake. Lack of transparency into checkout
process elements like hidden shipping cost, no
detail about the return policy, and more are the
reason behind shopping cart abandonment. But
its not limited to that, there are other
reasons that give rise to shopping cart
abandonment. So, Before jumping onto how to
reduce shopping cart abandonment first we need
to identify why customers abandon carts? Once you
are aware of the problem then it will become
easy for you to find the proper and effective
solution. Confusing Checkout process You the
customer are landing on your eCommerce website
to get satisfactory and easy navigating to final
purchase. Creating a long and baffling eCommerce
checkout process frustrates customers and
becomes the major reason behind the shopping
cart abandonment. A multi-step checkout process
can benefit you but it frustrates customers and
slows dons their buying process. High shipping
cost Shipping costs are not visible at the
beginning of the page, customers come across
those shipping costs only after entering into
the checkout page. If your customer comes across
high or unexpected shipping costs that they
didnt anticipate then it will directly affect
the final
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purchase. Offering high shipping costs
automatically drives the customer away from the
checkout page that becomes the reason for
shopping cart abandonment. Security Issues
There is no doubt that today every user wants
their account and payment details to be secured.
With the increase in online frauds, users are
becoming more cautious about security. If your
site visitor fails to find a secured environment
or HTTPs secured website then without any
hesitation they will abandon the cart. Forcing
visitors for Account Creation Visitors details
help eCommerce websites in different ways like
contacting them, retargeting and more. But
forcing them to create an account before
purchasing any provides leads to cart
abandonment issues. A first-time shopper may not
show interest in creating an account. If your
e-commerce website is making it mandatory for
users to create an account then you are already
losing lots of customers. Unclear Refund And
Return Policy Whether you are aware or not but
today many online shoppers have started to face
difficulties like getting the damaged product,
color change, receiving the different products,
and more. A clear refund policy encourages
shoppers to buy the product. Whereas an
ambiguous return policy gives rise to car
abandonment. Every shopper expects a clear
refund and returns policy so that if they receive
a wrong or damaged product they can easily
return and receive a new one. Ambiguous Delivery
date and time Online Shoppers prefer accuracy if
your checkout page is displaying unclear
delivery time and date like within 10 days
delivery, get it between 5-10, and more then your
shopper will abandon the cart without even
getting next thought. There are many websites
that are offering accurate delivery time like get
it on Wednesday 10 June and more.
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Quantity Restriction Most of the time shoppers
dont add product quantity just to check whether
they can buy them or not. But there are times
when your product can be liked by multiple people
and the shopper might be ordering for every one
of them. Putting restrictions on product
quantity can frustrate the customer and they may
abandon the cart without even making a single
purchase. Less payment option Every shopper has
a different payment method some may prefer to
make payment through PayPal, Skrill, Apple pay,
and more. Whereas most of them like to make
payments through Credit Card, debit card, or
gift cards. Offering fewer payment options to
shoppers gives rise to shopping cart
abandonment. Slow website and app It falls
under SEO but a slow loading website and
checkout page give rise to shopping cart
abandonment. Very few customers show interest in
making a successful purchase after getting a
slow website experience. Mainly if your checkout
page is slow and flooded with bugs then your
shopper may face difficulties in filling the
shipping as well as personal details. These
types of problems drive away shoppers and give
rise to cart abandonment. Checkout page without
the Apply Coupon/Promo code option There
shouldnt be any discussion on the importance of
coupons. It is one of the most effective ways to
drive conversion. If your eCommerce website is
failing to offer coupons and promo code then your
shopper will not hesitate to abandon the cart.
Because there are a lot of competitors out there
that are offering various coupon codes to attract
shoppers. Next after identifying shopping cart
abandonment issues lets dive in and check how
you can reduce cart abandonment. Read more on
https//www.sfwpexperts.com/reduce-shopping-cart-a
bandonment-using-dif ferent-techniques-in-2020/
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Contact Details 213-277-9177 la_at_sfwpexperts.com
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