WebEngage marketing automation software listed as top player marketing automation

1
WebEngage to be Listed as a top Marketing
Automation Software on 360Quadrants
2
WebEngage has made it into the list of 50
software that will be evaluated and then listed
as the top Marketing Automation Software on
360Quadrants.WebEngage marketing automation
software creates personalized campaigns that
nurture prospective customers and drive them to
successful closure. WebEngage uses multiple
channels to run marketing campaigns, including
mobile push notifications, web push
notifications, email marketing, web overlays, and
Facebook remarketing. WebEngage marketing
automation software helps identify different sets
of target customers and assists in designing
personalized marketing campaigns for different
segments in order to increase RoI. Reports on
each segment help marketing professionals keep
track of how each marketing campaign is
performing and the changes needed to optimize the
overall returns from all segments. WebEngage
marketing automation software tracks user
behavior across the different channels that
theyare present on. It identifies the right
channel and time to target individual users on
with an aim to increase conversions. WebEngage
takes each user through an optimized marketing
campaign on the basis of their previous actions,
driving them to take the needed steps for a
successful sales closure. WebEngage pricing
details can be found on 360Quadrants.
3
360Quadrants covers 36 companies in the Marketing
Automation Software space and will place the top
25 of them in a quadrant based on their quality,
reliability, and business outcome. These 25
companies will be categorized as Visionary
Leaders, Innovators, Dynamic Differentiators, and
Emerging. Along with the listing of WebEngage
Marketing Automation Software, 360Quadrants has
worked on listing Simplycast, Klaviyo,HubSpot,
Acoustic, Leadsquared, Oracle Corporation,
Exponea, and Salesforce, among others, as the top
vendors in the Marketing Automation Software
market. The platform will also provide the most
granular Marketing Automation Software
comparisons between vendors. Marketing
automation software enables companies to automate
marketing-related activities, such as email
marketing, social media, direct mail, lead
generation, and digital advertising. Marketing
automation products streamline marketing
workflows and measure the outcome of entire
marketing campaigns across segments and channels.
Marketing automation software can be integrated
with CRM software, CMS tools, social media
management software, and account-based
orchestration platforms.
4
360Quadrants Scoring Methodology The top
companies in Marketing Automation Software will
be rated using the following methodology A
highly experienced team of researchers and senior
analysts conducts extensive research to generate
a list of vendors (competitors). A patent-pending
algorithm is used to collect inputs from key
stakeholdersindustry experts, buyers, vendors,
and 360Quadrants analystsbased on criteria for
Product Maturity and Company Maturity. Criteria
under Product Maturity include breadth and depth
of product/service offering, product features and
functionalities, product differentiation, and
their impact on customer value. Criteria under
Company Maturity include geographical footprint,
partner ecosystem, financial stability, and
client coverage or sector footprint. Approximately
20 in-depth parameters will be considered for
research into the Marketing Automation Software
market. These parameters will be updated every
six months to ensure the latest developments are
taken into consideration. A weight is assigned to
each stakeholder based on information gathered
pertaining to the above criteria as well as
inputs from stakeholders. These inputs follow the
order of priority given below Buyers Industry
Experts 360Quadrants Analysts Vendors
(Competitors) The inputs are analyzed, and a
final rating is assigned to each vendor
(competitor). After the finalization of ratings,
each vendor is placed in the most relevant
quadrant based on its score.
5
About 360Quadrants 360Quadrants is the largest
marketplace looking to disrupt US 3.7 trillion
of technology spend and is the only rating
platform for vendors in the technology space. The
platform provides users access to unbiased
information that helps them make qualified
business decisions. 360Quadrants enables vendors
to influence the business decisions of potential
clients. Vendors get to win ideal new customers,
customize their quadrants, decide key parameters,
and position themselves strategically in a niche
space, to be consumed by giants and startups
alike. Experts get to grow their brand and
increase their thought leadership. The platform
targets the building of a social network that
links industry experts with companies worldwide.
The platform has around 400 total buyers across
various markets. 360Quadrants will also be
launching quadrants in fields like Email
Marketing, Help Desk Software, Remote Desktop
Software, and e-Commerce Platforms.