Google Data Studio Guide: What Is Google Data Studio? How To Use It In 2020? - PowerPoint PPT Presentation

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Google Data Studio Guide: What Is Google Data Studio? How To Use It In 2020?

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Facing difficulties in deciphering your Google analytics data and reporting it to your clients? If yes, then don’t worry Google Data Studio has got you covered. Many marketers around face difficulties in accessing, understanding, and visualizing google analytics data. Because of that most of them fail to report back to their clients with authentic and reliable data. Read more on – PowerPoint PPT presentation

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Title: Google Data Studio Guide: What Is Google Data Studio? How To Use It In 2020?


1
Google Data Studio Guide What Is Google Data
Studio? How To Use It In 2020?
Facing difficulties in deciphering your Google
analytics data and reporting it to your clients?
If yes, then dont worry Google Data Studio has
got you covered.
2
Many marketers around face difficulties in
accessing, understanding, and visualizing google
analytics data. Because of that most of them fail
to report back to their clients with authentic
and reliable data. Well, data is something every
client-aspect from successful marketing as well
as w ebsite design companies. Today having data
is not as difficult as it used to be in the early
days. Thanks to the various analytical tools
available. But understanding, analyzing, and
visualizing those data makes it easy for an
organization to get an insight into their
clients business. If your marketing and website
design company offers the client with all the
valuable analytical reports and data embedded
into excel spreadsheets then we have a piece of
good news for your organization. Like other
tools, Google is offering a valuable tool called
Google Data Studio that is part of the Google
Analytics 360 suite. There are other paid tools
available but their price makes it difficult for
small and medium-sized businesses to buy and
access those tools. Google Data Studio is a free
tool that can be accessed by all types of
businesses. In this article, you will be able to
determine What Google Data Studio is and how you
can use it to offer the best data overview.
First, we will help you with the basics of
Google Data Studio (as it is hard to understand).
Next in the final step, we will give detailed
information on how to access advanced
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3
  • What is Google Data Studio?
  • Google Data Studio is one of the most effective
    and efficient reporting tools that allow you to
    convert your clients analytics data into easy to
    understand and informational reports through
    data visualization. You can easily customize,
    access, and share the report through google data
    studio to your clients as well as to your
    in-house team. In simple words Google data
    studio allows you to convert your analytical and
    search console data into reports that can be
    easily accessed and deciphered by any human.
  • How To access Google Data Studio?
  • Login to Google Data Studio
  • First and Foremost step involves creating an
    account with Google Data Studio to access the
    dashboard. It is always recommended to use a
    similar account that you are using to access
    Google Analytics or Search Console or Google
    Ads.
  • Once you successfully create the account you will
    land on the Google data studio dashboard where
    you can find Create option on the right side and
    different templates.
  • Google Data Studio Dashboard Features
  • The dashboard appearance is very much similar to
    google docs and spreadsheets. After accessing
    the Dashboard you will find Create Option in the
    right top corner. Once you click on that then you
    will get three options to select Reports, Data
    Source, Explorer.
  • i. Report

4
  • In this section, you can create as well as access
    all the reports. Not only that but you can
    filter and select the type of report (All, owned
    by me, Shared With me)
  • Data Source
  • Data source allows you to check all the
    connections between the data studio and the
    original data source. Google Data Studio supports
    500 data source few of them are listed below
  • Google Ads
  • Search Console
  • Google Analytics
  • Youtube Analytics
  • Extract Data
  • Display and Video 360
  • Big Query
  • Campaign Manager
  • Google Sheet
  • Search Ads 360
  • Whether you are using Google analytics or search
    console it is always recommended to connect it
    worth Google data studio to avoid offering
    ambiguous reports. Connect each view and property
    individually. If you have google analytics views
    for the different domains you need to connect
    them individually that means you need to create a
    different data source for each view.

5
  • for the particular web page and you wish to add
    the data about clicks on that particular page.
  • You dont have to access the report section to
    experiment with the data. Instead, you can
    transfer it to your lab (Explorer). You can add
    the data and check its effectiveness. If you
    think that changes made can add more value to
    the report then you can save and transfer back to
    report or delete the data.
  • Report Gallery
  • It allows you to access different templates and
    examples offered by Google Data Studio.
  • Connect To Data
  • In this section, you can add or connect data
    sources like google ads, analytics, search
    console, and more. Google analytics and search
    console are the basic free tools that every
    website uses.
  • So the question is how to connect data sources
    with Google Data Studio?
  • Once you select the Google Analytics or Google
    search console you will find an Authorise
    button. Click on the authorize button to grant
    permission. Next after authorizing, you have to
    select the account, property, and view (As shown
    in the figure).
  • After selecting all those fields click on the
    Connect button in the top left corner. Beside
    connect, you will find an option called Field
    editing in reports you can leave it On. But if
    you are sharing the data with the client and
    colleague where you dont want to grant full
    access then you can turn it off. Read more on
  • h ttps//www.sfwpexperts.com/google-data-studio/

6
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