Brand Positioning – Key Benefits and Strategies to Look Upon

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Brand Positioning Key Benefits and Strategies
to Look Upon

• More than half of the shoppers build brand
  relationships because of shared values. As
  customers focus more on brand and less on price,
  retailers have an opportunity to distinguish
  themselves from their competitors. Branding is
  not only an opportunity, but its also a
  necessity. And here comes the role of the
  best retail branding agency LA.

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Why Brand Positioning is Significant?

• A well-defined brand position has a number of
  advantages for businesses. From providing a
  conceptual template for your brand to creating
  effective marketing messages to structuring your
  pricing and the services you offer and more,
  brand positioning offers so much to your business.

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Key Benefits of Brand Positioning

• It enables you to stay focused on your specific
  target market. When a limited set of services
  offered to a limited audience, marketing becomes
  extremely effective and powerful. Your
  business/brand is perceived as a high-value
  expert.
• It distinguishes you from your competitors
  efficiently. It helps you realize the factors
  that set you apart and enables you to talk about
  your business in a way that will make your
  prospects get excited.
• It opens new ways to win new clients. Brand
  positioning equips and empowers your business
  development team with critical arguments that can
  be used for nurturing and closing processes by
  them.
• It drives creative resolutions. When you realize
  the core message you need to communicate to your
  prospects, making informed decisions throughout
  the creative process becomes effortless.
  Positioning plays a role of DNA of your visual
  brand.
• It also drives service development and pricing
  decisions. Having knowledge on how to make
  comparisons with your competitors helps you
  decide what new services you need to offer and
  when. Your positioning affects the services you
  offer and the pricing decisions.

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Types of Brand Positioning Strategies

• Cost-driven Positioning It is one of the most
  challenging brand positioning strategies unless
  you have an integral cost advantage. Offering the
  same services at a lower price isnt that easy as
  it sounds! In such case technology incorporation
  can be your best bet. Use technology more
  effectively than your competitors or rivals to
  excel in cost-driven positioning.
• Industry Specialization Strategy This strategy
  allows you to keep your focus tight on your
  marketing and evolve your services as per the
  changes in the market effectively. Industry
  specialization implies that your firm has deep
  experience in working with similar businesses.
• Niche Service Specialization This strategy makes
  you focus on offering those services that arent
  widely available through competitors. In short,
  you will be offering specialized services which
  will help in generating strong demand.
• Role-focused Specialization Targeting a specific
  function in the organization is what this
  strategy implies. Instead of specializing in a
  specific service, this strategy makes you target
  a group of people. These people or buyers will
  perceive you as more tuned in to their needs and
  expectations.

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